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Twisted Lily is an online fragrance boutique founded in 2013, specialising in niche, indie, and hard-to-find perfumes from around the world. The shop offers individual samples, discovery sets, travel-sized fragrances, and full bottles from a wide range of artisan and luxury perfume houses.

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At a glance

About Twisted Lily

Founded
2013
Main category
Niche and indie fragrances
Free shipping from
$150 (US orders)
Sampling available
Yes, individual samples and discovery sets
Loyalty programme
The Lily List
Physical store
Brooklyn boutique closed, online only
Total reviews
Over 11,337
Target audience
Fragrance enthusiasts and collectors
Twisted Lily positions itself in the premium and niche fragrance segment, catering to both seasoned collectors and curious newcomers who want to explore beyond mainstream perfumery. The shop emphasises authenticity, stocking only genuine artisanal fragrances crafted with high-quality ingredients sourced globally. A notable feature is the strong focus on sampling, with individual 2ml samples and curated discovery sets that allow customers to try before committing to a full bottle. The Brooklyn physical boutique has closed, but the webshop remains fully operational online, with a loyalty programme called The Lily List and free shipping on US orders of $150 or more.
June 2026

Active promotions

Ready to use with your order at Twisted Lily.

Free shipping on all US orders above a set spend threshold, encouraging customers to stock up on samples or full-size fragrances in one order.
To the shop
A gift with purchase offer where customers who meet a minimum spend threshold can choose a complimentary item from a curated selection of gifts.
To the shop
Recent

Twisted Lily in the news

Recent updates and background about Twisted Lily, summarised in our own words.

Twisted Lily

Fragrance Samples Collection

Twisted Lily offers an extensive range of individual fragrance samples, allowing customers to explore niche and indie scents before purchasing a full bottle. The samples collection covers a broad selection of brands available in the webshop.

Twisted Lily

Discovery Sets for Fragrance Exploration

Twisted Lily curates discovery sets containing 2ml samples from various perfume houses, designed to help customers find a new signature scent. Sets are available from brands including Creed, Montale, Etat Libre d'Orange, and others.

Twisted Lily

Travel Size Fragrance Edit

The Travel Size Edit brings together a selection of travel-friendly fragrance formats, including travel-sized bottles and the 'I Smell Good' Travel Atomizer. This collection is aimed at customers who want to carry their favourite scents on the go.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Twisted Lily

Answers to the most common questions, based on search behaviour and our own research.

Is Twisted Lily a trustworthy webshop?

Twisted Lily has been operating since 2013 and has accumulated over 11,337 customer reviews on its website. The shop emphasises selling only authentic, genuine fragrances and has a transparent returns and shipping policy listed on its website.

Does Twisted Lily offer free shipping?

Twisted Lily offers free shipping on US orders of $150 or more. Shipping conditions for international orders are outlined in the shop's shipping policy.

Can I try a fragrance before buying a full bottle?

Yes, Twisted Lily offers individual 2ml samples and curated discovery sets from a wide range of brands, specifically to help customers find their next fragrance before investing in a full-size bottle.

How can I contact Twisted Lily's customer service?

Twisted Lily can be contacted via email at [email protected]. The website also includes a Help Centre with FAQs, order tracking, and a contact form.

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