Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Ayu Cosmetics Ireland is an Irish-owned webshop offering vegan and cruelty-free makeup, skincare, and self-tan products. The store is rated 4.9 out of 5 based on over 23,000 verified customer reviews.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
Post the first review
Help other shoppers get an honest view of Ayu Cosmetics Ireland.
Add your photoHow reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via Ayu Cosmetics Ireland
You write a review, we donate to a good cause on your behalf.
No donations have been made for Ayu Cosmetics Ireland yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Ayu Cosmetics Ireland
Free shipping from
€40 for Ireland and the UK
Customer rating
4.9 out of 5 (23,800+ reviews)
Vegan friendly
Yes, entire range
Origin
Irish-owned brand
Currencies accepted
EUR and GBP
Main categories
Makeup, Skincare, Self-tan, Brushes
Sample availability
Foundation samples available from €0.50
Shade finder
Available on the website
Ayu Cosmetics positions itself in the accessible premium segment, targeting women who want clean beauty products without compromising on performance or pigmentation. The brand is rooted in Ireland and emphasises vegan-friendly formulations across its entire range, from foundations and concealers to highlighters and brow pencils. Customers can shop by category, take shade-finder quizzes, or try foundation samples before committing to a full-size product. The combination of an Irish identity, a strong community focus, and a broad range of complexion and colour products places Ayu in a distinct spot between drugstore and high-end beauty.
Active promotions
Ready to use with your order at Ayu Cosmetics Ireland.
Free product included with a specific bundle purchase, such as a free concealer when buying the summer blush bundle.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Percentage discount on selected full-size products, for example 40% off a reformulated foundation for a limited period.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Ayu Cosmetics Ireland in the news
Recent updates and background about Ayu Cosmetics Ireland, summarised in our own words.
Ayu Cosmetics founder turned early setback into business
Suzie O'Neill, the founder of Ayu Cosmetics, built her beauty brand after experiencing difficulties early in her education. Her story has been covered by Irish media as an example of finding a professional path through personal interest and perseverance.
Suzie O'Neill on founding Ayu after leaving school early
Ayu founder Suzie O'Neill has spoken about how a difficult period in her schooling led her toward a career in beauty and cosmetics. Her mother encouraged her to pursue makeup as a vocation, which eventually led to the creation of the Ayu brand.
Irish Country Magazine reviews Ayu fake tan product
Irish Country Magazine published a piece in which a writer, previously committed to another fake tan brand for an extended period, found that the Ayu product changed their preference. The review highlights the brand as a notable Irish option in the self-tanning category.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Ayu Cosmetics Ireland
Answers to the most common questions, based on search behaviour and our own research.
Is Ayu Cosmetics Ireland a reliable webshop?
Ayu Cosmetics has collected over 23,800 verified customer reviews with an average rating of 4.9 out of 5, which points to a consistently positive customer experience. The store is Irish-owned and has been operating with a clear brand identity and a wide returning customer base.
Does Ayu Cosmetics offer free shipping?
Yes, Ayu Cosmetics offers free shipping on orders over €40 for customers in Ireland and the UK.
Are the products from Ayu Cosmetics vegan?
The entire Ayu Cosmetics range is described as vegan friendly, covering makeup, skincare, and self-tan products.
Can I try a foundation shade before buying a full-size product?
Yes, Ayu Cosmetics offers foundation samples starting from €0.50, allowing customers to check their shade before purchasing a full-size product. A shade finder tool is also available on the website.
Your turn
Do you have experience with Ayu Cosmetics Ireland?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Ayu Cosmetics Ireland
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
