Free product included with a specific bundle purchase, such as a free concealer when buying the summer blush bundle.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Ayu Cosmetics Ireland is an Irish-owned webshop offering vegan and cruelty-free makeup, skincare, and self-tan products. The store is rated 4.9 out of 5 based on over 23,000 verified customer reviews.
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About Ayu Cosmetics Ireland
Free shipping from
€40 for Ireland and the UK
Customer rating
4.9 out of 5 (23,800+ reviews)
Vegan friendly
Yes, entire range
Origin
Irish-owned brand
Currencies accepted
EUR and GBP
Main categories
Makeup, Skincare, Self-tan, Brushes
Sample availability
Foundation samples available from €0.50
Shade finder
Available on the website
Ayu Cosmetics positions itself in the accessible premium segment, targeting women who want clean beauty products without compromising on performance or pigmentation. The brand is rooted in Ireland and emphasises vegan-friendly formulations across its entire range, from foundations and concealers to highlighters and brow pencils. Customers can shop by category, take shade-finder quizzes, or try foundation samples before committing to a full-size product. The combination of an Irish identity, a strong community focus, and a broad range of complexion and colour products places Ayu in a distinct spot between drugstore and high-end beauty.
Active promotions
Ready to use with your order at Ayu Cosmetics Ireland.
Percentage discount on selected full-size products, for example 40% off a reformulated foundation for a limited period.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Ayu Cosmetics Ireland in the news
Recent updates and background about Ayu Cosmetics Ireland, summarised in our own words.
Ayu Cosmetics founder turned early setback into business
Suzie O'Neill, the founder of Ayu Cosmetics, built her beauty brand after experiencing difficulties early in her education. Her story has been covered by Irish media as an example of finding a professional path through personal interest and perseverance.
Suzie O'Neill on founding Ayu after leaving school early
Ayu founder Suzie O'Neill has spoken about how a difficult period in her schooling led her toward a career in beauty and cosmetics. Her mother encouraged her to pursue makeup as a vocation, which eventually led to the creation of the Ayu brand.
Irish Country Magazine reviews Ayu fake tan product
Irish Country Magazine published a piece in which a writer, previously committed to another fake tan brand for an extended period, found that the Ayu product changed their preference. The review highlights the brand as a notable Irish option in the self-tanning category.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Ayu Cosmetics Ireland
Answers to the most common questions, based on search behaviour and our own research.
Is Ayu Cosmetics Ireland a reliable webshop?
Ayu Cosmetics has collected over 23,800 verified customer reviews with an average rating of 4.9 out of 5, which points to a consistently positive customer experience. The store is Irish-owned and has been operating with a clear brand identity and a wide returning customer base.
Does Ayu Cosmetics offer free shipping?
Yes, Ayu Cosmetics offers free shipping on orders over €40 for customers in Ireland and the UK.
Are the products from Ayu Cosmetics vegan?
The entire Ayu Cosmetics range is described as vegan friendly, covering makeup, skincare, and self-tan products.
Can I try a foundation shade before buying a full-size product?
Yes, Ayu Cosmetics offers foundation samples starting from €0.50, allowing customers to check their shade before purchasing a full-size product. A shade finder tool is also available on the website.
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