Terms of Service Image Review

Image Review is a platform operated by Vindbaar, a Dutch business registered with the Netherlands Chamber of Commerce under number 86539515, with its registered office at Jan van der Heijdenstraat 26k, 3261 LE Oud-Beijerland, the Netherlands.

Article 1 – Definitions

1. In these Terms of Service, the following capitalised terms have the meaning set out below, unless the context expressly requires otherwise.
2. Affiliate Link: a hyperlink placed by Image Review on the Platform that directs to an external website (including a Brand or webshop), in respect of which Vindbaar may receive a commission or comparable remuneration on click-through or conversion.
3. Apollo Import: the automated process by which Image Review creates Brand Pages based on commercial profile information sourced from third-party databases, without a prior request by the relevant Brand.
4. Brand: a company, webshop, label or organisation in respect of which a dedicated page has been created on the Platform.
5. Brand Page: the page on the Platform dedicated to a specific Brand and on which Reviews concerning that Brand are displayed.
6. Brand Portal: the restricted online environment located at the subdomain portal.imagereview.com where verified Representatives of a Brand may manage their Brand Page.
7. Claimed Brand: a Brand whose verified Representative has obtained administrative rights through the Brand Portal.
8. Content: any text, photos, videos, images, data and other expressions placed on the Platform by Users, including Reviews.
9. GDPR: Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data, together with any equivalent national implementing legislation.
10. Image Review or Platform: the platform operated by Vindbaar, accessible through imagereview.com, imagereview.nl and related (sub)domains in other languages.
11. Moderation: the assessment process to which a Review is subjected before becoming publicly visible on the Platform, performed in part automatically by means of artificial intelligence and in part manually by Vindbaar staff.
12. Representative: a natural person acting on behalf of a Brand who has been granted administrative rights over a Brand Page through the Brand Portal.
13. Review: a user evaluation of a product or service of a Brand, consisting of at least a written text and a photograph.
14. Reviewer: a natural person who submits a Review on the Platform.
15. User: any natural or legal person making any use of the Platform, including Visitors, Reviewers and Representatives.
16. Vindbaar: Vindbaar, registered with the Netherlands Chamber of Commerce under number 86539515, operator of Image Review.
17. Visitor: any natural or legal person who accesses the Platform without submitting a Review or claiming a Brand.

Article 2 – Scope and applicability

1. These Terms of Service apply to all use of the Image Review Platform and to all legal relationships between Vindbaar and any User arising from such use.
2. By accessing the Platform, submitting a Review, claiming a Brand or otherwise using the Platform, the User accepts these Terms of Service.
3. In addition to these Terms of Service, the following documents apply, whereby in case of conflict the more specific provisions prevail: a. the Sweepstakes Rules Monthly Prize Draw, in respect of the prize draw referred to in Article 16; b. the Image Review Privacy Policy, in respect of the processing of personal data.
4. The General Terms and Conditions of Vindbaar.nl (which govern the business-to-business services of Vindbaar) do not apply to the use of the Image Review Platform.
5. Vindbaar may amend these Terms of Service in accordance with Article 25. The version in force at the time of the relevant action governs that action.
6. If any provision of these Terms of Service is or becomes wholly or partially invalid or unenforceable, the remaining provisions shall remain in full force and effect. The invalid or unenforceable provision shall be replaced by a provision that approximates as closely as possible the intent of the original provision, to the extent this is reasonably possible.
7. Any ambiguities regarding the content, interpretation or situations not addressed in these Terms of Service shall be construed in accordance with the spirit and purpose of these Terms of Service.
8. Vindbaar’s failure to enforce strict compliance with any provision of these Terms of Service shall not constitute a waiver of its right to enforce that provision in the future.

Article 3 – Nature of the Platform

1. Image Review is an independent consumer review platform on which individuals may post Reviews about products and services of Brands.
2. Vindbaar acts as a provider of a hosting service within the meaning of Article 6 of the Digital Services Act (Regulation (EU) 2022/2065). Vindbaar does not itself post Reviews and is not responsible for the content of User-generated Content, save in the circumstances set out in Article 10.
3. Image Review generates revenue from sources including affiliate commissions from Brands and other commercial arrangements. The manner in which these revenues arise is further explained in Article 15.
4. Image Review is not a party to any sale. Purchases made by a User from a Brand are concluded between that User and that Brand. Vindbaar is not a party to such transactions and shall not be liable for them.

Article 4 – Access and use

1. Browsing the Platform is free of charge and does not require an account.
2. Specific requirements apply to submitting Reviews (Article 6) and to claiming a Brand (Article 11).
3. Users undertake to use the Platform solely for purposes that comply with applicable law, these Terms of Service and the legitimate interests of Vindbaar and other Users.
4. It is expressly prohibited to: a. use the Platform in a manner that damages or endangers its operation, accessibility or security; b. employ automated means such as scrapers, bots or comparable technologies to extract Content or data from the Platform without prior written consent from Vindbaar; c. impersonate another person or organisation; d. provide false, misleading or fraudulent information; e. infringe the rights of third parties, including intellectual property rights and personality rights.

Article 5 – Reviewer eligibility

1. A Reviewer must be at least 18 years old at the time of submission.
2. A valid email address and a name must be provided to submit a Review. The provided email address may be verified before the Review becomes visible on the Platform.
3. Vindbaar is entitled to refuse a submission where the Reviewer provides incorrect or incomplete information, or where reasonable grounds exist to believe the Reviewer does not meet the eligibility requirements.
4. The Reviewer is solely responsible for the accuracy of the information provided, including the email address at which communications from Vindbaar will be received.

Article 6 – Submission of Reviews

1. A Review consists of at least: a. a written evaluation in which the Reviewer describes their personal experience with a specific product or service of a Brand; b. a photograph of the product actually received or service actually rendered, taken by the Reviewer themselves; c. a name and a valid email address of the Reviewer.
2. A Review must relate solely to the Reviewer’s own actual experience with the product or service being reviewed. It is expressly prohibited to write Reviews about products or services that the Reviewer has not personally used or received.
3. A Reviewer may submit multiple Reviews concerning a single Brand, provided that each submission relates to a separate product or a materially different experience.
4. By submitting a Review, the Reviewer represents and warrants that: a. the Review is based on the Reviewer’s own honest and unbiased experience; b. the Reviewer has not received any payment, discount or other incentive from the Brand or any party affiliated with the Brand in exchange for a positive Review; c. the photograph was taken by the Reviewer themselves and does not originate from another source; d. the Reviewer holds all rights necessary to post the Review and the photograph on the Platform; e. the content does not infringe any rights of third parties, including copyright, trademark rights, image rights and rights to privacy of others.

Article 7 – Moderation

1. Every Review is subjected to Moderation prior to publication. Vindbaar uses for this purpose a specialised AI model provided by Anthropic (Claude), which assesses both the text and the accompanying photograph.
2. Moderation evaluates, among other things: a. the likelihood that the Review reflects a genuine user experience; b. the relevance to the Brand and the product reviewed; c. the absence of hateful, offensive, discriminatory, violent, sexual or otherwise inappropriate content; d. the absence of evident spam, automated submission or obvious advertising content.
3. Reviews that are assessed with sufficient confidence (threshold 0.55) to be acceptable are automatically approved and published. Reviews falling below that threshold are not automatically rejected, but are referred to a Vindbaar staff member for manual review.
4. Vindbaar endeavours to review submissions referred for manual moderation in a timely manner but gives no guarantee as to processing time. A Review obtains publication on the Platform only after successful Moderation.
5. Vindbaar reserves the right to refuse Reviews, subsequently remove them or return them to draft where reasonable grounds exist to doubt their authenticity, accuracy or compliance with these Terms of Service. Vindbaar is not obliged to further substantiate any such decision, save to the extent the Digital Services Act mandates otherwise.

Article 8 – Prohibited content

1. The following Content is not permitted on the Platform, by way of example and without limitation: a. Content that violates applicable law, public order or accepted standards of decency; b. Content of a hateful, discriminatory, abusive, harassing, threatening or violent nature; c. sexually explicit or pornographic Content; d. Content that violates the privacy, honour or reputation of a third party; e. Content that infringes intellectual property rights or other rights of third parties; f. Content of a commercial nature (including sponsored Reviews, advertisements, promotion of competing platforms, or links to external services without Vindbaar’s prior written consent); g. false, fabricated, misleading or third-party-written Content; h. Content containing harmful software, viruses, links to malware or comparable technical threats; i. Content that shares personal data of third parties without their express consent.
2. Vindbaar shall remove Content that violates this Article as soon as it reasonably becomes aware of such violation, and may take additional measures, including the suspension or termination of the account of the User who posted the Content.

Article 9 – License to User-generated Content

1. The Reviewer retains copyright in Content posted by the Reviewer.
2. By submitting Content, the Reviewer grants Vindbaar a worldwide, perpetual, royalty-free, non-exclusive and sublicensable licence to use, display, reproduce, adapt for display purposes and distribute the Content in the context of the Image Review Platform and in promotional communications of the Platform, in any form and on any medium.
3. The licence granted under this Article expressly extends to display on Brand Pages, use in newsletters, social media communications of Image Review and inclusion in marketing materials in which the Content serves as illustration or example.
4. The Reviewer may request removal of their Content by writing to [email protected]. Vindbaar shall consider such requests within a reasonable period and, save for compelling interests, honour them.

Article 10 – Notice and Action

1. Any natural or legal person may notify Vindbaar of Content on the Platform that the notifier considers unlawful. Notifications shall be sent to [email protected] marked “Notice and Action”.
2. A notification must contain at least: a. a precise identification of the Content concerned (preferably by URL); b. a substantiated explanation of why the Content is alleged to be unlawful, with reference to the relevant basis (statutory provision, right of a third party, breach of these Terms of Service); c. the name and contact details of the notifier, except where the notification concerns alleged criminal offences relating to the sexual abuse of minors; d. a good-faith declaration that the information contained in the notification is accurate and complete.
3. Vindbaar shall acknowledge receipt of the notification without undue delay and shall handle the notification in a diligent, non-arbitrary and objective manner.
4. Where Vindbaar decides, on the basis of a notification or on its own initiative, to remove Content, render it inaccessible or suspend an account, the affected User shall receive a reasoned explanation (Statement of Reasons) in accordance with Article 17 of the Digital Services Act, except where this is prohibited by law.
5. The affected User may, within six months after receipt of the Statement of Reasons, challenge the decision by writing to [email protected] marked “Internal Complaint”. The complaint shall be handled by a staff member other than the one who took the original decision.
6. Vindbaar shall reject manifestly unfounded, repeatedly malicious or misleading notifications and may, in cases of systematic abuse, take appropriate measures against the notifier, including temporarily suspending the handling of further notifications, in accordance with Article 23 of the Digital Services Act.

Article 11 – Brand claiming

1. A Brand or a duly authorised Representative may claim its Brand Page through the Brand Portal at portal.imagereview.com.
2. To gain access to the Brand Portal, the Representative must: a. provide a valid email address demonstrably linked to the Brand’s domain, or undergo another verification accepted by Vindbaar; b. accept these Terms of Service and any additional terms Vindbaar imposes for the Brand Portal; c. on Vindbaar’s request, evidence the identity and authority to act on behalf of the Brand.
3. Vindbaar reserves the right to refuse, reverse or revoke a claim where: a. the Representative is not authorised to act on behalf of the Brand; b. multiple parties claim entitlement to manage the same Brand Page and the entitlement cannot be unambiguously determined; c. the Representative or the Brand acts in violation of these Terms of Service or applicable law.

Article 12 – Rights and obligations of a Claimed Brand

1. A Representative of a Claimed Brand obtains access through the Brand Portal to the following functionalities: a. visibility of all Reviews placed on the Brand Page; b. the ability to publicly respond to individual Reviews in a manner visible to all visitors of the Platform; c. the ability to report suspected spam Reviews or otherwise unlawful Reviews to Vindbaar through a designated functionality; d. any additional administrative functionalities that Vindbaar may from time to time make available within the Brand Portal.
2. A Representative expressly does not have the right to: a. independently remove, edit or hide Reviews; b. directly contact Reviewers outside the public response functionality; c. act on behalf of a Reviewer or amend a Review on behalf of a Reviewer.
3. Responses from a Representative to a Review are clearly identifiable as such on the Platform and are displayed alongside the Review to which they relate. The Representative is fully responsible for the content of their responses and warrants that they comply with Article 8 of these Terms of Service.
4. Responses from Representatives may equally be subjected to Moderation where Vindbaar sees grounds for doing so.

Article 13 – Spam reports and decision-making

1. Where a Representative reports a Review through the Brand Portal as suspected fraudulent, fake, sponsored or otherwise unlawful, such report shall qualify as a Notice and shall be handled in accordance with Article 10 of these Terms of Service.
2. Vindbaar shall assess the report on objective grounds and may request additional information from the Representative in support of the report.
3. The outcome of the assessment shall be communicated to the Representative in writing, with reasoned explanation.
4. Where Vindbaar decides, on the basis of the report, to remove the Review, the Reviewer shall receive a Statement of Reasons in accordance with Article 10.4 and shall have the opportunity to challenge the decision.
5. Where Vindbaar decides not to honour the report, the Review shall remain visible on the Platform. The Representative may in such case use the public response feature to express the Brand’s perspective.
6. The systematic submission of unfounded or malicious reports may lead to the temporary or permanent revocation of the Representative’s claim rights.

Article 14 – Apollo Imports and automatically created Brand Pages

1. Image Review operates a process whereby Brand Pages are automatically created on the basis of commercial profile information sourced from third-party databases (Apollo Imports). The creation of such a Brand Page takes place without any prior request from the relevant Brand.
2. A Brand Page created through an Apollo Import contains only publicly available information about the Brand, including business name, website domain, a short description and possibly other publicly available profile elements.
3. A Brand that wishes its page to be removed from the Platform may submit a reasoned request to [email protected] marked “Brand Page Removal Request”. Vindbaar shall consider such requests on reasonable grounds and shall honour them unless compelling interests of the public in the availability of Reviews require otherwise.
4. Vindbaar shall not be liable for inaccuracies in automatically imported profile information, provided that following a reasoned report it proceeds to correction or removal within a reasonable period.

Article 15 – Affiliate remuneration and transparency

1. Image Review may place Affiliate Links on Brand Pages or in other sections of the Platform, in respect of which Vindbaar receives remuneration from the Brand or an affiliated party upon click-through or conversion.
2. Affiliate remuneration affects only the manner in which Vindbaar generates revenue from the Platform. Affiliate remuneration has no influence on the content or display of Reviews, on the outcome of Moderation, or on the decision-making concerning spam reports described in Article 13.
3. Vindbaar shall mark Affiliate Links in a manner that complies with applicable consumer protection law in the relevant jurisdictions, including but not limited to the Federal Trade Commission Endorsement Guides (United States), the Advertising Standards Authority Code (United Kingdom), and equivalent regulations in other jurisdictions.

Article 16 – Monthly prize draw and donations

1. Image Review operates a continuous monthly prize draw among valid Review submissions, with a prize of two hundred fifty euros (€ 250) or its equivalent in another currency. The Sweepstakes Rules Monthly Prize Draw, available on the Platform, govern this draw.
2. Image Review supports affiliated charitable organisations by making a donation upon each accepted Review to one of its partner organisations. This donation goes directly to the charitable organisation and does not constitute a prize for the Reviewer. The donation mechanism does not constitute a lottery, sweepstake or game of chance for the Reviewer.

Article 17 – Personal data

1. Vindbaar processes personal data of Users in accordance with the GDPR and applicable national data protection legislation.
2. For the Moderation of Reviews and photographs, the text and the image associated with the Review are transmitted to Anthropic, established in the United States, acting as a processor on behalf of Vindbaar. This transfer takes place on the basis of Standard Contractual Clauses adopted by the European Commission as an appropriate transfer mechanism under the GDPR.
3. For a full description of the processing of personal data, including the legal bases, retention periods, recipients, international transfers and the rights of data subjects, reference is made to the Image Review Privacy Policy, available on the Platform.
4. Questions about the processing of personal data and requests to exercise rights under the GDPR may be addressed to [email protected].
5. Users are responsible for the accuracy of the personal data they provide and for the content of Reviews in which personal data of third parties may appear.

Article 18 – Liability of Vindbaar

1. Vindbaar shall only be liable for direct damages that are the direct result of an attributable breach, wilful misconduct or gross negligence of Vindbaar itself.
2. Vindbaar shall not be liable for: a. the content of Content posted by Users, save to the extent that Vindbaar fails to render the Content inaccessible or remove it within a reasonable period following a valid Notice; b. inaccuracies or incompleteness in automatically imported Brand information, save to the extent that Vindbaar fails to correct such information in a timely manner following a reasoned request; c. acts or omissions of Brands, including the supply of products or services and the handling of complaints or warranties; d. acts or omissions of third parties engaged by Vindbaar in connection with the operation of the Platform, including Anthropic as Moderation processor, payment service providers and hosting providers; e. direct or indirect damages resulting from the temporary or permanent unavailability of the Platform; f. damages resulting from loss of data, to the extent not reasonably attributable to Vindbaar.
3. Liability for indirect damages, including consequential loss, loss of profit, loss of revenue, lost savings, reputational damage and intangible damages, is excluded to the extent permitted by law.
4. To the extent Vindbaar may nonetheless be liable, its liability per event or series of related events shall be limited to five hundred euros (€ 500) or its equivalent in another currency. If an insurer of Vindbaar makes a payment in the relevant case, liability shall in any event be limited to the amount paid out by that insurer.
5. The limitations of liability in this Article do not apply to the extent the damages result from wilful misconduct or gross negligence of Vindbaar.
6. Any claim against Vindbaar shall lapse upon expiry of one year after the event giving rise to the claim, or one year after the date on which the User became aware or could reasonably have become aware of the facts on which the claim is based.
7. Nothing in this Article shall limit or exclude any liability that cannot legally be limited or excluded under the mandatory consumer protection laws of the User’s country of residence.

Article 19 – Liability and indemnification by the User

1. The User shall indemnify Vindbaar against claims by third parties arising from: a. Content posted by the User on the Platform, including Reviews that infringe rights of third parties or otherwise prove unlawful; b. improper or misleading use of the Platform by the User; c. any act or omission of the User in violation of these Terms of Service, applicable law or the legitimate interests of third parties.
2. The User shall compensate Vindbaar for any damage Vindbaar suffers as a result of an act or omission of the User, including reasonable legal costs.

Article 20 – Platform intellectual property

1. All intellectual property rights in the Image Review Platform, including but not limited to the design, structure, software, databases, branding, logo, texts authored by Vindbaar and the compilation of the whole, belong exclusively to Vindbaar or its licensors.
2. It is prohibited to systematically copy, reuse, scrape, data-mine or otherwise commercially exploit parts of the Platform or the Content displayed thereon without Vindbaar’s prior written consent, save to the extent expressly permitted by mandatory law.
3. Infringement of the rights protected under this Article shall be subject to an immediately payable penalty of ten thousand euros (€ 10,000), increased by five hundred euros (€ 500) for each day the infringement continues, without prejudice to Vindbaar’s right to claim full damages and costs.

Article 21 – Availability of the Platform

1. Vindbaar aims for the highest possible Platform availability but provides no guarantee of uninterrupted or error-free operation.
2. Vindbaar is entitled at any time to adapt, suspend or terminate the Platform or any parts thereof. Where reasonably possible, such changes shall be announced in advance on the Platform.
3. Vindbaar shall not be liable for damages resulting from temporary unavailability, delay, errors or any unavailability of the Platform, including maintenance, technical failures, attacks by third parties and force majeure.

Article 22 – Termination of access and removal of Content

1. Vindbaar is entitled to suspend or definitively revoke a User’s access to the Platform or to specific functionalities (including the Brand Portal) where: a. the User acts in violation of these Terms of Service, applicable law or the legitimate interests of Vindbaar or other Users; b. Content posted by the User has repeatedly been removed by Moderation or by Notice; c. there is reasonable suspicion of fraud, abuse or identity misuse; d. the User has entered into insolvency proceedings, has been declared bankrupt or has ceased to exist.
2. Vindbaar is furthermore entitled to remove or render inaccessible Content at any time where grounds for doing so exist as described in Article 7 or Article 8 of these Terms of Service.
3. Termination of access or removal of Content shall not affect any payment obligations or other obligations of the User to Vindbaar that have already accrued.
4. A Reviewer may at any time request the removal of their Content in accordance with Article 9.4 of these Terms of Service.

Article 23 – Force majeure

1. Vindbaar shall not be obliged to perform any obligation to a User where it is prevented from doing so by a circumstance that is not attributable to its fault and that does not lie within its risk by law, legal transaction or generally accepted practice.
2. Force majeure within the meaning of this Article includes: disruptions or failures of internet, telecommunications or electricity supply, cyberattacks, failures of third-party services including hosting and payment service providers, pandemics, acts of war, changes in laws and regulations and other external circumstances.

Article 24 – Complaints

1. Complaints concerning the functioning of the Platform or the manner in which Vindbaar performs these Terms of Service may be submitted in writing to [email protected] marked “Complaint”.
2. Vindbaar shall acknowledge receipt of a complaint within five business days and shall respond substantively within fourteen days of receipt, unless the nature of the complaint requires a longer investigation period. In that case, the User shall be informed accordingly.
3. Complaints concerning decisions on Content (including removal, refusal to publish or account suspension) shall be handled in accordance with the procedure set out in Article 10.5.

Article 25 – Amendments

1. Vindbaar is entitled to amend these Terms of Service from time to time.
2. Amendments shall be made public by publication of the amended version on the Platform. Substantial amendments materially affecting the position of Users shall additionally be announced on the Platform at least thirty days prior to entry into force.
3. The version of these Terms of Service in force at the time of the relevant action governs that action. For ongoing relationships (including Claimed Brand Pages) the new version shall apply upon entry into force, unless the User objects in writing within thirty days of publication and terminates the relationship with immediate effect.

Article 26 – Governing law and competent court

1. These Terms of Service and all legal relationships between Vindbaar and Users are governed exclusively by Dutch law, with mandatory consumer protection law of the country of residence of any consumer User remaining unaffected. The applicability of the United Nations Convention on Contracts for the International Sale of Goods (CISG) is expressly excluded.
2. Disputes arising from or in connection with the use of the Platform that cannot be resolved by mutual agreement shall be submitted to the competent court of the District Court of Rotterdam, location Dordrecht, the Netherlands, unless mandatory law designates another competent court. For Users qualifying as consumers, this provision applies only to the extent permitted by law; in other cases, the statutory rules apply, and the consumer may bring proceedings before the courts of their country of residence.
3. Consumers residing in the European Union may additionally rely on the Online Dispute Resolution platform of the European Commission, accessible at https://ec.europa.eu/consumers/odr.

Article 27 – Final provisions

1. These Terms of Service have been drawn up in English. Where the Platform makes available versions in other languages, translations are provided for convenience only; in case of substantive divergence between the English version and a translation, the English version shall prevail for Users on the international (English-language) Platform, save where the mandatory law of the User’s country prescribes another language. For Users on the Dutch-language Platform (imagereview.nl), the Dutch-language version of these Terms shall prevail.
2. The fact that Vindbaar does not at any time insist on strict compliance with these Terms of Service does not mean that the provisions therein do not apply or that Vindbaar would in any way waive its right to demand strict compliance in other cases.
3. In situations not provided for in these Terms of Service, Vindbaar shall decide in accordance with reasonableness and fairness, with due regard for the spirit of these Terms of Service.

Image Review is operated by Vindbaar Chamber of Commerce 86539515 | Jan van der Heijdenstraat 26k, 3261 LE Oud-Beijerland, the Netherlands Complaints and inquiries: [email protected]

Version: 2 June 2026