Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Supersmile is an oral care brand that has been developing whitening and dental health products for over 40 years, built around a proprietary ingredient called Calprox. The brand positions itself in the premium at-home dental care segment, with a focus on whitening without sensitivity or harsh abrasives.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via Supersmile
You write a review, we donate to a good cause on your behalf.
No donations have been made for Supersmile yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Your portal shows the product review allowance and order connections included in your plan. The WooCommerce product review tab is also available on Free. Company page editing and photo export require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Supersmile
Free shipping from
$100 on US orders
Founded
Over 40 years ago
Key ingredient
Calprox (proprietary formula)
Main category
Premium oral care and teeth whitening
Abrasiveness score
65 on RDA scale (ADA limit: 250)
Whitening claim
Up to 6 shades in 5 days (average)
Target audience
Adults seeking at-home dental whitening
Supersmile targets consumers who want professional-grade whitening results at home, without visiting a dentist. The brand operates in the premium oral care segment, with products formulated around Calprox, a non-abrasive blend of encapsulated calcium, phosphates, magnesium, and minerals designed to dissolve plaque and stains rather than scrub them away. Founded by Dr. Smigel, the brand emphasises clean ingredients and clinically tested formulas, positioning itself as a science-backed alternative to conventional whitening products. The product range includes toothpastes, whitening systems, brushes, tools, and on-the-go kits, with free shipping available on US orders over $100.
Active promotions
Ready to use with your order at Supersmile.
Free shipping on US orders above a set order value, giving customers an incentive to bundle products from multiple categories.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
A subscribe and save option on recurring product orders, offering a lower per-unit price for customers who sign up for automatic delivery.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Supersmile in the news
Recent updates and background about Supersmile, summarised in our own words.
Supersmile featured in Dental Economics, October 2026
Supersmile received attention in the October 2026 issue of Dental Economics. The publication highlighted the brand in the context of notable dental products. Specific product details from the feature are not further specified in the available information.
Visit Supersmile →Whitening toothpaste from Supersmile achieves noticeable results in testing
Health.com tested a whitening toothpaste from Supersmile and reported that it produced a measurable difference of approximately one shade in tooth color. The product was evaluated as part of a broader review of whitening toothpastes. The outcome positioned it as a noteworthy option among similar products tested.
Visit Supersmile →Supersmile introduces dissolvable teeth whitening strips
Supersmile launched a product called Superstrips, a type of teeth whitening strip designed to dissolve during use. The product was covered by Orthodontic Products, a trade publication focused on dental care. The dissolving format distinguishes it from conventional whitening strips that require removal after application.
Visit Supersmile →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Supersmile
Answers to the most common questions, based on search behaviour and our own research.
Is Supersmile a trustworthy webshop?
Supersmile is an established oral care brand with over 40 years of history and more than 1,000 reviews on its professional whitening system. The brand states it is the number one whitening system recommended by cosmetic dentists and backs its product claims with clinical studies.
Do Supersmile products cause tooth sensitivity?
According to Supersmile, their products are formulated without harsh abrasives and are designed to whiten teeth without causing sensitivity. The brand specifically highlights that their Calprox formula is 75% less abrasive than the limit set by the American Dental Association.
Does Supersmile offer free shipping?
Supersmile offers free shipping on US orders over $100. Orders below that threshold are subject to standard shipping costs.
Can you subscribe to Supersmile products?
Yes, Supersmile offers a subscription or recurring purchase option for certain products. Subscribers agree to a cancellation policy and are charged at the listed price and frequency until the order is fulfilled or the subscription is cancelled.
Your turn
Do you have experience with Supersmile?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Supersmile
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
