Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Bakeup Beauty is a vegan and cruelty-free makeup brand founded by makeup artist Jo Baker, offering products designed to perform in everyday life. The range includes items such as the Tarantulash Mascara and Micro Palm palettes, sold through the brand's own webshop.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via Bakeup Beauty
You write a review, we donate to a good cause on your behalf.
No donations have been made for Bakeup Beauty yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Bakeup Beauty
Free shipping from
$50
Main category
Makeup and cosmetics
Brand philosophy
Vegan, cruelty-free, real-life ready
Founded by
Jo Baker
Prices starting from
$24.00
Ships to
United States
Platform
Shopify
New customer discount
10% off first order
Bakeup Beauty positions itself in the accessible premium segment of the beauty market, with products priced between roughly $24 and $34. The brand was formulated by Jo Baker, a makeup artist with experience working with celebrities, and the entire range is vegan and cruelty-free. The target customer is someone who wants effective, no-nonsense makeup without spending time on products that underdeliver. The webshop ships to the United States and offers free delivery on orders of $50 or more.
Active promotions
Ready to use with your order at Bakeup Beauty.
Sign up to the newsletter and receive 10% off your first order, plus early access to new product launches.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Spend $50 or more in a single order and receive free delivery on your purchase.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Bakeup Beauty in the news
Recent updates and background about Bakeup Beauty, summarised in our own words.
Lila Moss shares her personal beauty and makeup approach
Model Lila Moss discusses the beauty products and makeup steps that are part of her regular routine. She also touches on a recent release from YSL Beauty. The piece was published in L'Officiel USA.
Four simple makeup routines suited to busy mornings
Teen Vogue outlines four straightforward makeup routines designed for mornings when time is limited. Each routine is intended to be practical and quick to complete without requiring extensive products or skill.
Seven Spring Makeup Looks Inspired by Warmth and the Outdoors
A selection of seven spring makeup trends has been highlighted, drawing inspiration from seasonal elements such as sunlight, fresh air, and a natural, active appearance. The looks reflect a broader shift in beauty toward styles that feel connected to warmer weather and outdoor settings.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Bakeup Beauty
Answers to the most common questions, based on search behaviour and our own research.
Is Bakeup Beauty a reliable webshop?
Bakeup Beauty is a registered brand built on Shopify and founded by professional makeup artist Jo Baker. The shop has clear policies in place for shipping, returns, and customer care, accessible through the website's support section.
Does Bakeup Beauty offer free shipping?
Yes, Bakeup Beauty offers free delivery on orders of $50 or more. Orders below that threshold may be subject to shipping costs.
Can I return a product to Bakeup Beauty?
Bakeup Beauty has a returns and refunds policy available on the website. Customers can find the details under the Support section of the webshop.
Is Bakeup Beauty makeup vegan and cruelty-free?
Yes, all products by Bakeup Beauty are described as vegan and cruelty-free. The brand explicitly positions itself on these values across its product range.
Your turn
Do you have experience with Bakeup Beauty?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Bakeup Beauty
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
