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Piscifun is an online fishing gear retailer founded in 2013, offering a broad range of rods, reels, combos, apparel, and accessories for anglers at various skill levels. The shop has built a customer base of over three million anglers worldwide and positions itself in the affordable to mid-range segment of the fishing equipment market.

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At a glance

About Piscifun

Founded
2013
Founders
Ben and Peter
Active customers
3 million+ anglers worldwide
Average customer rating
4.8 out of 5
Main categories
Spinning reels, baitcasters, fishing rods, combos, apparel, accessories
Price segment
Affordable to mid-range
New subscriber discount
12% off first order via email sign-up
Slogan
Fish with Family
Piscifun was founded in 2013 by Ben and Peter, driven by a shared passion for fishing and spending time with family, which became the basis for the company slogan 'Fish with Family'. The brand targets recreational and serious anglers alike, from freshwater bass fishers and catfish enthusiasts to kayak and big game saltwater anglers, offering gear that spans spinning reels, baitcasters, fly fishing equipment, ice fishing gear, and tackle accessories. Piscifun operates firmly in the affordable to mid-range price segment, with products designed to compete on performance against higher-priced alternatives. Over more than ten years of operation, the brand has developed a portfolio that includes flagship products such as the Carbon X series spinning reels and the AlinoX baitcasting reels, endorsed by a number of fishing content creators with substantial followings.
October 2026

Active promotions

Ready to use with your order at Piscifun.

Sign up to the Piscifun newsletter and receive 12% off your first order, plus access to exclusive deals and early product announcements.
To the shop
Seasonal sale events offering percentage-based discounts on selected reels, rods, and combos, with reductions varying per product category.
To the shop
Recent

Piscifun in the news

Recent updates and background about Piscifun, summarised in our own words.

youtu.be

Piscifun Kraken Reel: Unboxing and Rod Setup

A hands-on look at the Piscifun Kraken reel is shared through an unboxing video, showing how the reel is set up on a new rod. The video gives viewers a practical first impression of the product straight out of the box.

Issuewire.com

Piscifun Announces Carbon R1 Spinning Rod

Piscifun has unveiled the Carbon R1, a new spinning rod described as lighter and stronger than previous models, with improved casting distance. The rod appears to be aimed at anglers looking for a performance-oriented option.

PR Newswire

Piscifun Launches Saltflow Rods for Saltwater Fishing

Piscifun has introduced a new line of rods called the Saltflow, designed specifically for offshore saltwater fishing. The rods are presented as a high-tech option aimed at anglers who fish in demanding marine environments.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Piscifun

Answers to the most common questions, based on search behaviour and our own research.

Is Piscifun a reliable place to buy fishing gear?

Piscifun has been operating since 2013 and reports over three million anglers worldwide using its products. The shop maintains an average customer rating of 4.8, and its gear is endorsed by several fishing content creators with large followings. These indicators suggest a level of established credibility in the market.

What types of fishing gear does Piscifun sell?

Piscifun sells spinning reels, baitcasting reels, fishing rods, rod and reel combos, fly fishing and ice fishing equipment, tackle backpacks, fishing apparel, and a range of tools and accessories. Products are suitable for freshwater, saltwater, kayak, and big game fishing.

Does Piscifun offer any discounts or promotions?

New subscribers receive 12% off their first order by signing up to the Piscifun email list. The shop also regularly features percentage-based discounts on individual products, with some items marked down by up to 50% at the time of listing.

Can I track my order after purchasing from Piscifun?

Piscifun's website includes an order tracking feature, accessible directly from the navigation menu. Customers can use this to follow the status of their shipment after placing an order.

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