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In Good Taste Wines is an American online wine shop specializing in curated mini bottle sets, tasting flights, and wine advent calendars. The shop was founded in Sonoma by childhood friends Zach Feinberg and Joe Welch, with award-winning winemaker Matt Smith as head of wine selection.
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About In Good Taste Wines
Main category
Wine advent calendars and mini bottle tasting sets
Shipping
Included on advent calendar orders
Bottle size
187 ml single-serving mini bottles
Price range
From $65.00 to $249.99
Headquarters
Sonoma, California, USA
Winemaker
Matt Smith, head winemaker
Review score
4.72 out of 5 based on 9,920+ reviews
Target audience
Wine explorers, gift buyers, holiday shoppers
In Good Taste Wines targets consumers who want to explore wine without committing to a full 750ml bottle. Their core concept revolves around 187ml single-serving mini bottles, allowing buyers to sample wines from regions such as France, Italy, Napa Valley, Sonoma, and Paso Robles before deciding what they enjoy. The shop operates in the mid to premium segment, with advent calendars priced between roughly $115 and $250 and individual mixed packs starting around $65. What sets them apart is the combination of winemaker-curated selections, educational tasting videos, and a format that reduces the risk of spending on a bottle you may not finish.
Active promotions
Ready to use with your order at In Good Taste Wines.
Seasonal discount on wine advent calendars, for example $18 off when pre-ordering early, combined with free shipping.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Bundle discount when joining the Advent Wine Club, which includes a summer advent, a winter advent calendar, and a set number of full-size bottles per year at a reduced combined price.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
In Good Taste Wines in the news
Recent updates and background about In Good Taste Wines, summarised in our own words.
In Good Taste featured in Esquire advent calendar roundup
Esquire published an overview of alcoholic advent calendars for 2026, listing thirteen options across the category. In Good Taste was included among the selected products in this editorial roundup.
In Good Taste exceeds 300,000 wine advent calendar sales
In Good Taste has sold more than 300,000 wine advent calendars to date. The company has introduced its largest product lineup to date alongside a new subscription offering called the Advent Wine Club.
In Good Taste included in NBC News advent calendar overview
NBC News compiled a list of more than 41 distinctive advent calendar options available for purchase. In Good Taste appeared as one of the featured selections in this consumer-oriented guide.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about In Good Taste Wines
Answers to the most common questions, based on search behaviour and our own research.
Is In Good Taste Wines a reliable shop?
In Good Taste Wines has collected over 9,920 customer reviews with an average score of 4.72 out of 5. The company has sold out its wine advent calendar six years in a row, which indicates a consistent customer base and repeat demand.
Does In Good Taste Wines offer free shipping?
Shipping is included on all wine advent calendar orders. For other products such as individual mixed packs, shipping conditions are not explicitly detailed in the available information.
What is included in the wine advent calendar?
The mixed advent calendar contains 24 mini bottles of red, white, and rosé wines sourced from regions including France, Italy, Napa Valley, Sonoma, and Paso Robles. Each bottle is 187ml, equivalent to a single glass, and daily tasting videos accompany the calendar.
Can I contact In Good Taste Wines if something goes wrong with my order?
In Good Taste Wines has a dedicated customer service team. The website lists a customer service contact option and includes a returns and shipping policy page, as well as an order tracking feature.
Your turn
Do you have experience with In Good Taste Wines?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
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