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Houdini Sportswear is a Swedish outdoor clothing brand that sells functional and sustainable apparel for men, women, children, and juniors through its official webshop. The range covers everything from base layers to shell garments, designed for activities such as running, hiking, skiing, and everyday adventure.
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About Houdini Sportswear
Founded
1993
Origin
Stockholm, Sweden
Main assortment
Outdoor and performance clothing
Target audience
Men, women, children and juniors
Price range (from)
€136.95
Sustainability services
Houdini Repair and Houdini Rental
Currency
EUR (€)
Ships to
Multiple European countries, Canada and Japan
Founded in 1993, Houdini Sportswear positions itself in the premium segment of outdoor and performance clothing, with a clear focus on sustainability and circular design. The brand operates its own repair and rental services and works explicitly with sustainable fabrics, signalling that its typical customer values longevity and environmental responsibility over fast fashion. Guides on topics such as layering for running and hiking suggest the webshop targets active outdoor enthusiasts who want informed purchasing decisions rather than impulse buys. Prices reflect the premium positioning, with items such as parkas and insulated trousers ranging from around €137 to €450.
Active promotions
Ready to use with your order at Houdini Sportswear.
Seasonal discount on selected items from the archive collection for men and women
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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Houdini Sportswear in the news
Recent updates and background about Houdini Sportswear, summarised in our own words.
Layering advice for staying comfortable on winter hikes
Houdini Sportswear is referenced in guidance on how to dress effectively for hiking in cold weather. The core principle involves combining multiple clothing layers to retain warmth while avoiding overheating during physical activity.
Houdini and Osprey develop a joint pack for mountain use
Houdini Sportswear and Osprey have collaborated to create a new backpack intended for a range of mountain activities. The two brands combined their respective expertise to develop a product suited to varied terrain and conditions.
Houdini, Gap and Target commit to textile recycling efforts
Houdini Sportswear has joined Gap Inc. and Target Corp. in making a formal commitment to textile recycling. The three companies are directing support toward initiatives aimed at reducing the environmental impact of discarded clothing and fabrics.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Houdini Sportswear
Answers to the most common questions, based on search behaviour and our own research.
Is Houdini Sportswear a reliable webshop?
Houdini Sportswear is the official online store of a Swedish outdoor brand that has been active since 1993. The webshop offers dedicated services such as garment repair and rental, which suggests a brand built around long-term customer relationships rather than one-off sales.
What countries does Houdini Sportswear ship to?
The webshop ships to a wide range of countries, including multiple European nations, Canada, and Japan. Prices are displayed in EUR for most countries and in CAD or NOK for Canada and Norway respectively.
What is the price range at Houdini Sportswear?
Prices start at around €136.95 for items such as the M's Liquid Chore Pants, while premium pieces such as the M's One Parka II are priced at €450. The range sits firmly in the premium outdoor clothing segment.
Does Houdini Sportswear offer sustainable clothing options?
Sustainability is central to the brand's approach. Houdini Sportswear works with sustainable and natural fabrics, applies circular design principles, and operates both a repair service and a rental programme to extend the life of its garments.
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