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Ethos Preparedness LLC operates the Redfora webshop, a US-based online store specialising in emergency preparedness kits and individual survival supplies. The shop is positioned as the official home of the Earthquake Bag and donates a portion of every order to disaster relief efforts.

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At a glance

About Ethos Preparedness LLC

Main category
Emergency preparedness kits and supplies
Brand name
Redfora (by Ethos Preparedness LLC)
Customer service hours
Monday to Friday, 8 a.m. to 6 p.m. PST
Phone
(415) 570-2534
Headquarters
Saint Louis, MO, United States
Discount offer
$10 off first order over $99 (newsletter sign-up)
Charity component
Portion of every order goes to disaster relief
Affiliate programme
Available
Redfora by Ethos Preparedness targets households and individuals who want to be ready for natural disasters such as earthquakes, wildfires and hurricanes before they happen. The product range spans complete go-bags, food and water provisions, shelter and warmth gear, communication tools, first-aid kits and personal hygiene supplies, placing it in the mid-to-premium segment of the preparedness market. A notable aspect of the business model is the Ethos Relief programme, through which part of every purchase is directed to disaster relief organisations. The shop has received coverage from outlets including NBC, Insider and The Spruce, which have rated certain kits as top picks in their categories.
August 2026

Active promotions

Ready to use with your order at Ethos Preparedness LLC.

$10 discount on a first order of $99 or more when signing up for the Redfora newsletter.
To the shop
Seasonal sale pricing on selected items such as solar chargers and LED road flares, with reduced unit prices shown directly in the product overview.
To the shop
Recent

Ethos Preparedness LLC in the news

Recent updates and background about Ethos Preparedness LLC, summarised in our own words.

Ethos Preparedness LLC

Redfora Earthquake Bag rated best overall emergency kit by multiple media outlets

The Redfora Earthquake Bag has been recognised as a top-rated emergency kit by publications including NBC, Insider, The Spruce and Safewise. It is marketed as a ready-to-use kit designed for earthquakes, wildfires, hurricanes and other disasters.

Ethos Preparedness LLC

Ethos Relief programme links purchases to disaster aid

Redfora operates the Ethos Relief initiative, through which a share of every customer order is directed to disaster relief efforts. The programme is a structural part of the company's business model rather than a one-off campaign.

Ethos Preparedness LLC

Redfora expands assortment beyond go-bags to individual preparedness supplies

In addition to its flagship Earthquake Bags, Redfora offers a growing range of individual supplies covering food and water, light and communication, shelter and warmth, first aid and personal hygiene. Products are also available for workplaces and organisations.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Ethos Preparedness LLC

Answers to the most common questions, based on search behaviour and our own research.

Is Redfora by Ethos Preparedness LLC a reliable webshop?

Redfora has received editorial coverage from media outlets such as NBC, Insider and The Spruce, which have featured its kits as recommended picks. The company offers live customer service by phone and chat during business hours, and publicly shares a physical address in Saint Louis, Missouri.

How can I contact Ethos Preparedness LLC customer service?

The shop can be reached by phone at (415) 570-2534 or via live chat. Both channels are typically available Monday through Friday from 8 a.m. to 6 p.m. PST.

Is there a discount available for new customers at Redfora?

Redfora offers $10 off a first order of $99 or more when signing up for the newsletter. This discount is applied automatically after subscribing with an email address.

Does Redfora donate to charity with every purchase?

Yes, according to the Ethos Relief programme, a portion of every order placed through Redfora goes to disaster relief. Details about the specific organisations supported can be found on the Ethos Relief page of the website.

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