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G.O.A.T. Fuel is an American energy drink brand that positions itself in the performance nutrition segment, co-founded by Pro Football Hall of Famer Jerry Rice. The brand focuses on nature-powered ingredients and markets its products to individuals who pursue high performance in sports and daily life.
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About Goatfuel
Main category
Energy drinks and performance nutrition
Co-founder
Jerry Rice, Pro Football Hall of Famer
Sweeteners used
Monk fruit and stevia
Artificial additives
No artificial sweeteners, flavors or colors
Key functional ingredients
Lion's Mane, beetroot juice powder
Additional assortment
Sportswear (Archive Collection)
Customer service phone
818.533.8936
Customer service email
G.O.A.T. Fuel targets active consumers and high-performers who are looking for a cleaner alternative to conventional energy drinks. The brand distinguishes itself by avoiding artificial sweeteners, flavors, and colors, using monk fruit, stevia, and white grape juice instead. Functional ingredients such as Lion's Mane for cognitive focus and beetroot juice powder for endurance support place the product in the premium performance nutrition segment. In addition to drinks, G.O.A.T. Fuel also offers a sportswear line under the name Archive Collection.
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To the shop
Goatfuel in the news
Recent updates and background about Goatfuel, summarised in our own words.
US Capital Global Securities launches $10 million offering for G.O.A.T. Fuel
Investment firm US Capital Global Securities has announced a $10 million securities offering connected to G.O.A.T. Fuel, an energy drink company positioning itself in the clean energy beverage segment. The offering signals an effort to bring in outside capital to support the brand's growth.
Visit Goatfuel →G.O.A.T. Fuel adds Lion's Mane and beetroot juice to its formula
The brand has incorporated Lion's Mane mushroom extract for cognitive focus and beetroot juice powder to support endurance, marking a shift toward functional, ingredient-driven energy drinks.
Jerry Rice co-founds performance energy drink brand
Pro Football Hall of Famer Jerry Rice lent his name and philosophy to G.O.A.T. Fuel, a brand built around the principle that sustained greatness comes from consistency, discipline, and clean nutrition.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Goatfuel
Answers to the most common questions, based on search behaviour and our own research.
Is G.O.A.T. Fuel a reliable webshop?
G.O.A.T. Fuel is a registered brand co-founded by NFL legend Jerry Rice and operates its own webshop at goatfuel.com. The site includes contact details, terms and conditions, and a privacy policy. At the time of writing, the shop is working on restocking its products.
Are G.O.A.T. Fuel products currently in stock?
According to the website, G.O.A.T. Fuel is currently in the process of restocking. Visitors are thanked for their continued support while availability is being restored.
How can I contact G.O.A.T. Fuel customer service?
G.O.A.T. Fuel can be reached by phone at 818.533.8936 or by email at [email protected].
Are G.O.A.T. Fuel drinks suitable for people who avoid artificial ingredients?
Yes, G.O.A.T. Fuel explicitly markets its drinks as free from artificial sweeteners, flavors, and colors. Sweetness comes from monk fruit, stevia, and a splash of white grape juice.
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