Seasonal sale offering up to 52% off selected products, including starter packs and individual supplement lines for the whole family.
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This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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First Day is an American supplement brand that offers organic multivitamin gummies and related nutritional products for the whole family, from toddlers to adults. The brand positions itself around science-backed formulations and wholesome ingredients, serving nearly one million households.
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About First Day Life
Main category
Vitamins and supplements
Target audience
Toddlers, kids, teens, adults (men and women)
Product forms
Gummies (chewable)
Prices from
$23.40 (on sale)
Regular prices from
$39.00 per product
Subscription
Subscribe and Save available
Customer rating
4.8 stars, 1,000,000+ families
Key product lines
Multivitamins, Probiotics, Brain Support, Magnesium, Sleep Support
First Day operates in the premium supplement segment, targeting health-conscious parents and adults who prioritise ingredient quality over price. The product range is structured by life stage, with dedicated lines for toddlers, kids, teens, women, and men, covering multivitamins, probiotics, brain support, and magnesium. The brand emphasises closing nutritional gaps rather than replacing a balanced diet, appealing to families looking for daily supplementation that children and adults will actually enjoy taking. Subscription options are available, suggesting a focus on long-term customer relationships rather than one-off purchases.
Active promotions
Ready to use with your order at First Day Life.
Subscribe and Save plan that provides a recurring discount on multivitamins and supplements delivered on a schedule of the customer's choice.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
First Day Life in the news
Recent updates and background about First Day Life, summarised in our own words.
Blog: Children's Health
First Day's blog covers children's health topics, including practical guidance on nutrition and supplementation for younger age groups. The content appears aimed at parents looking for evidence-based information on closing nutrient gaps in children.
Blog: Vitamins and Supplements
The vitamins and supplements section of the First Day blog addresses common questions such as the best time to take multivitamins. Articles are categorised by health topic, making it accessible to a general audience.
Blog: Women's Health
First Day's women's health blog section explores topics related to energy, recovery, and overall wellbeing, with content that appears to complement the brand's women's supplement range. Recent articles focus on recharging and reclaiming energy.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about First Day Life
Answers to the most common questions, based on search behaviour and our own research.
Is First Day a trustworthy supplement brand?
First Day reports serving over one million households and holds an average customer rating of 4.8 stars. The brand states it uses real science and wholesome ingredients, and its product range is clearly structured by age group and health goal.
What products does First Day sell?
First Day sells organic multivitamin gummies, probiotics, brain support supplements, and magnesium products. Each product line is tailored to a specific life stage: toddlers, kids, teens, women, and men.
Does First Day offer a subscription or discount option?
Yes, First Day offers a Subscribe and Save option for recurring orders. The site also runs promotional sales, such as seasonal discounts of up to 52% off.
Are First Day vitamins suitable for children?
First Day offers specific multivitamin gummies for toddlers, kids, and teens, formulated to address common nutrient gaps in younger age groups. The brand claims that approximately 50% of children worldwide experience such gaps.
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