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First Day is an American supplement brand that offers organic multivitamin gummies and related nutritional products for the whole family, from toddlers to adults. The brand positions itself around science-backed formulations and wholesome ingredients, serving nearly one million households.

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At a glance

About First Day Life

Main category
Vitamins and supplements
Target audience
Toddlers, kids, teens, adults (men and women)
Product forms
Gummies (chewable)
Prices from
$23.40 (on sale)
Regular prices from
$39.00 per product
Subscription
Subscribe and Save available
Customer rating
4.8 stars, 1,000,000+ families
Key product lines
Multivitamins, Probiotics, Brain Support, Magnesium, Sleep Support
First Day operates in the premium supplement segment, targeting health-conscious parents and adults who prioritise ingredient quality over price. The product range is structured by life stage, with dedicated lines for toddlers, kids, teens, women, and men, covering multivitamins, probiotics, brain support, and magnesium. The brand emphasises closing nutritional gaps rather than replacing a balanced diet, appealing to families looking for daily supplementation that children and adults will actually enjoy taking. Subscription options are available, suggesting a focus on long-term customer relationships rather than one-off purchases.
September 2026

Active promotions

Ready to use with your order at First Day Life.

Seasonal sale offering up to 52% off selected products, including starter packs and individual supplement lines for the whole family.
To the shop
Subscribe and Save plan that provides a recurring discount on multivitamins and supplements delivered on a schedule of the customer's choice.
To the shop
Recent

First Day Life in the news

Recent updates and background about First Day Life, summarised in our own words.

Yahoo

Heat warning continues into opening day of Louder Than Life

A heat advisory has been extended to cover the first day of the Louder Than Life festival. Attendees were advised to take precautions due to the elevated temperatures expected during the event.

Great British Life

Major publisher takes steps to improve access for readers with dyslexia

A prominent publishing house has announced a notable initiative aimed at making reading more accessible for people with dyslexia. The move is intended to address the challenges that dyslexic readers often face when engaging with printed materials.

Reuters

UK exhibition brings the events of 1066 to life on opening day

A new exhibition in the United Kingdom focused on the Bayeux Tapestry opened its doors, offering visitors a look at the historical events of 1066. The opening day marked the start of public access to the display.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about First Day Life

Answers to the most common questions, based on search behaviour and our own research.

Is First Day a trustworthy supplement brand?

First Day reports serving over one million households and holds an average customer rating of 4.8 stars. The brand states it uses real science and wholesome ingredients, and its product range is clearly structured by age group and health goal.

What products does First Day sell?

First Day sells organic multivitamin gummies, probiotics, brain support supplements, and magnesium products. Each product line is tailored to a specific life stage: toddlers, kids, teens, women, and men.

Does First Day offer a subscription or discount option?

Yes, First Day offers a Subscribe and Save option for recurring orders. The site also runs promotional sales, such as seasonal discounts of up to 52% off.

Are First Day vitamins suitable for children?

First Day offers specific multivitamin gummies for toddlers, kids, and teens, formulated to address common nutrient gaps in younger age groups. The brand claims that approximately 50% of children worldwide experience such gaps.

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