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Crafty Counter is a US-based food brand specializing in plant-based egg alternatives, most notably their WunderEggs line of hard-boiled vegan eggs. The products are available through the brand's own webshop as well as at Whole Foods and retailers across the United States.
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About Craftycounter
Main product
Plant-based vegan hard-boiled eggs (WunderEggs)
Also available
Protein scrambles, protein buns, eggless salad
Prices from
$2.99
Retail availability
Whole Foods and retailers nationwide (USA)
Founded by
Hema Reddy
Diet suitability
Vegan, plant-based
Cholesterol
0mg
Main category
Food and drinks
Crafty Counter targets consumers who are transitioning to or maintaining a plant-based diet, particularly those who miss the experience of eating eggs. The brand was founded by Hema Reddy, who developed the product line after her own family switched to a vegan lifestyle and found no satisfying egg alternative on the market. Crafty Counter positions itself in the mid-range food segment, with products priced between roughly $3 and $18, focusing on whole-food ingredients, natural antioxidants, and zero cholesterol. Beyond WunderEggs, the range has expanded to include protein scrambles, protein buns, and eggless salad, all built around the same plant-based philosophy.
Active promotions
Ready to use with your order at Craftycounter.
Bundle discount when purchasing multiple trays of WunderEggs or protein buns in a single order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Free shipping on orders above a set minimum order value through the Crafty Counter webshop.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Craftycounter in the news
Recent updates and background about Craftycounter, summarised in our own words.
Full product range now available in the Crafty Counter webshop
The Crafty Counter online shop carries the complete WunderEggs lineup, including hard-boiled WunderEggs, protein scrambles, protein buns in three flavors, and eggless salad. Prices start at $2.99.
Visit Craftycounter →Find WunderEggs at a store near you
Crafty Counter has added a store locator to its website, helping consumers find plant-based WunderEggs at retail locations across the United States. The tool is available directly on the Crafty Counter website.
Visit Craftycounter →The story behind Crafty Counter and WunderEggs
Founder Hema Reddy started developing plant-based egg alternatives from her kitchen counter after her family adopted a vegan lifestyle. Her story and the brand mission are detailed on the Crafty Counter website.
Visit Craftycounter →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Craftycounter
Answers to the most common questions, based on search behaviour and our own research.
Is Crafty Counter a reliable webshop?
Crafty Counter is an established food brand with products stocked at Whole Foods and retailers across the United States. The brand was founded by Hema Reddy and has received consistent customer reviews praising the taste and texture of their WunderEggs.
Where can I buy WunderEggs near me?
WunderEggs are available through the Crafty Counter webshop as well as at Whole Foods and other retail stores nationwide in the USA. The website features a store locator to help customers find a nearby stockist.
What ingredients are used in WunderEggs?
WunderEggs are made with whole-food, plant-based ingredients and contain no cholesterol. The product includes a black salt sachet to replicate the umami flavor of a traditional hard-boiled egg.
What other products does Crafty Counter sell besides WunderEggs?
In addition to the hard-boiled WunderEggs, Crafty Counter offers a chorizo and egg protein scramble, three varieties of protein buns, and an eggless salad. Prices range from $2.99 to $17.99.
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