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BRCĒ is an American webshop specialising in untie-resistant shoelaces for athletes and children, featuring patented grip technology designed to keep shoes securely tied during high-intensity movement. The brand gained public recognition after appearing on the television programme Shark Tank.
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About Brce
Main category
Performance shoelaces
Product lines
Sports laces, kids' laces
Prices from
$9.99 (kids), $14.99 (sports), $19.99 (hockey)
Free shipping from
$50 USD
Ships to
Worldwide, including US, UK, EU, Canada, Australia, Asia
Target audience
Athletes and children aged 3 and up
Key technology
Patented untie-resistant grip and tension calibration
As seen on
Shark Tank
BRCĒ positions itself in the performance sports accessories segment, targeting athletes ranging from youth players to college and professional competitors who cannot afford loose laces during play. The product range is split into sport-specific laces for activities such as running, basketball, tennis, football and hockey, and a separate kids' line aimed at children aged 3 to 12. Prices sit in the lower to mid range, with kids' laces starting at $9.99 and sports laces at $14.99, making the brand accessible without marketing itself as a budget option. The core differentiator is a patented tension-calibration system that shapes and sizes each lace for the demands of a specific sport, backed by endorsements from medical professionals including the President of the NFL Physicians Society.
Active promotions
Ready to use with your order at Brce.
Sign up for the BRCĒ newsletter and receive 15% off your first order.
Example promotion
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To the shop
Spend $50 or more in a single order and qualify for free shipping to your location.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Brce in the news
Recent updates and background about Brce, summarised in our own words.
College founders grow BRCĒ from a dorm room into a $50 million company
Two college students built BRCĒ into a company valued at $50 million while still attending university. Their journey included securing not one but two deals on the television program Shark Tank, according to a profile published by Entrepreneur.
Visit Brce →BRCĒ featured as a success story by Michigan Economic Development
BRCĒ was highlighted as a success story by the Michigan Economic Development Corporation. The feature recognizes the company's growth and its roots in the state of Michigan.
Visit Brce →BRCĒ receives an update segment in Shark Tank Season 17
BRCĒ was featured in an update segment during Season 17 of Shark Tank, revisiting the company's progress since its original appearance on the show. The Shark Tank Blog covered the developments following the initial deal.
Visit Brce →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Brce
Answers to the most common questions, based on search behaviour and our own research.
Is BRCĒ a reliable webshop?
BRCĒ is a registered brand that appeared on the American television programme Shark Tank and carries endorsements from professional athletes and medical figures including the President of the NFL Physicians Society. The shop ships internationally and lists clear policies including a refund policy, warranty policy and terms of service.
Do I get free shipping on my BRCĒ order?
BRCĒ offers free shipping on orders of $50 USD or more. Orders below that threshold are subject to shipping costs at checkout.
Can I return my BRCĒ laces if they do not fit?
BRCĒ has a published refund policy available on its website. Customers can contact the support team directly via the contact form on the site, selecting the relevant reason such as an issue with an order.
Which BRCĒ laces are right for my sport?
BRCĒ offers sport-specific laces for running, basketball, racket sports, football and hockey, each shaped and tension-calibrated for the demands of that activity. A lace size guide is available on the product pages to help with selecting the correct length and width.
Your turn
Do you have experience with Brce?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
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One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Brce
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
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