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PUMA is a global sports brand founded in 1948, offering footwear, apparel and accessories for men, women and children across sports and lifestyle categories. The brand is headquartered in Herzogenaurach, Germany, and distributes its products in over 120 countries.

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At a glance

About PUMA US

Free delivery from
£50
Founded
1948
Headquarters
Herzogenaurach, Germany
Employees
More than 20,000
Ships to
Over 120 countries
Target audience
Men, women and children
Main categories
Footwear, apparel, accessories
Key sports
Football, running, gym and training, motorsport, golf, basketball
PUMA positions itself in the mid-to-premium segment of sports and sportswear, targeting both active athletes and consumers who wear sports-influenced clothing in everyday life. The brand combines performance-oriented products, such as running shoes and football kits, with lifestyle collections that draw on its sports heritage, including iconic models like the Suede and the Speedcat. Collaborations with designers and athletes, as well as partnerships with clubs like Manchester City and AC Milan, give the brand a recognisable presence across both sport and fashion. PUMA also operates in motorsport apparel through partnerships with Scuderia Ferrari, McLaren Racing and Aston Martin Aramco.
June 2026

Active promotions

Ready to use with your order at PUMA US.

Free delivery on all orders above a set spending threshold, making it more cost-effective to combine multiple items in one order.
To the shop
Seasonal sale sections for men, women and kids offering reduced prices on selected footwear, clothing and accessories.
To the shop
Recent

PUMA US in the news

Recent updates and background about PUMA US, summarised in our own words.

The New York Times

Pink footwear gains popularity among World Cup players

A notable number of football players at the World Cup have been spotted wearing pink-colored boots. The trend has drawn attention from fans and media alike. The reasons behind this color choice have become a topic of discussion in sports coverage.

USA Today

Pink cleats become a common sight at the World Cup

Pink football boots have been appearing frequently on pitches at the World Cup. Multiple players across different teams have opted for this color. Coverage has explored the background and reasoning behind the widespread adoption of this footwear choice.

FashionNetwork USA

Puma opens Nitro Lab store in Los Angeles and expands football range

Puma has launched a new retail concept called Nitro Lab in Los Angeles. Alongside this opening, the brand has also expanded its football product offering. The move signals continued investment by Puma in both its retail presence and sports categories.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about PUMA US

Answers to the most common questions, based on search behaviour and our own research.

Is PUMA a reliable webshop to order from?

PUMA is one of the world's most established sports brands, founded in 1948 and active in over 120 countries. The brand operates its own webshop directly, which means customers are buying from the brand itself rather than a third-party retailer.

Do you get free delivery on PUMA.com?

PUMA offers free delivery on orders of £50 or more. Orders below that threshold may be subject to a delivery charge.

What can you buy on the PUMA webshop?

The PUMA webshop carries footwear, clothing and accessories for men, women and children. Categories include football, running, gym and training, motorsport, golf and basketball, alongside lifestyle and fashion collections.

Does PUMA sell products for kids as well?

Yes, PUMA has a dedicated kids section with footwear, clothing and accessories for boys and girls from age 0 to 16. The range includes trainers, tracksuits, hoodies and football boots.

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