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Benrus is an American watch brand with roots going back to 1921, offering Swiss automatic timepieces for men through its official webshop. The brand combines a heritage identity with modern watchmaking standards such as sapphire crystal and Super-LumiNova.
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About Benrus
Founded
1921
Origin
New York City, USA
Movement type
Swiss automatic, self-winding
Crystal
Sapphire crystal
Luminous material
Super-LumiNova
Warranty
2 years
Main category
Men's watches
Target audience
Men
Benrus was founded in New York City in 1921 by the Lazrus brothers, Benjamin, Oscar, and Ralph, immigrants from Romania who named the brand after Benjamin combined with their family name. The brand positions itself in the premium segment of men's watches, with Swiss automatic movements as its technical foundation. Its target audience consists of men who value durability, legibility, and a watch with historical character, rather than trend-driven fashion. The tone of the brand is bold and heritage-driven, drawing on over a century of American watchmaking identity.
Active promotions
Ready to use with your order at Benrus.
Free shipping on orders above a minimum order value, applicable to standard delivery within the shipping regions supported by the webshop.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Seasonal discount on selected watches from the current collection, offering a percentage reduction for a limited period.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Benrus in the news
Recent updates and background about Benrus, summarised in our own words.
Benrus Type 3X takes the brand's tool watch tradition in a new direction
The Type 3X represents a new chapter for Benrus within its established military watch line. The model builds on familiar elements from the brand's history while moving the overall formula in a somewhat different direction.
Benrus releases its first original watch design in several years
Rather than reissuing an existing model, Benrus has developed a new original design with the Type 3X. This marks a shift in approach for the brand, which had previously focused on revisiting watches from its back catalogue.
Benrus launches Type 3X collection drawing on military heritage
Benrus has introduced the Type 3X collection, a new series of watches that references the brand's history of producing military timepieces. The collection is presented as a modern interpretation rather than a straight reproduction of earlier models.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Benrus
Answers to the most common questions, based on search behaviour and our own research.
Is Benrus a reliable webshop?
Benrus is an established American watch brand founded in 1921, selling directly through its official website. The webshop offers secure payment and a two-year warranty on its products, which are indicators of a structured and accountable retail operation.
What warranty does Benrus offer on its watches?
Benrus provides a two-year warranty on its watches, as stated on the official website.
Are Benrus watches really Swiss made?
Yes, Benrus explicitly states that its watches carry Swiss automatic movements and are Swiss made, a designation that requires the movement to be assembled and regulated in Switzerland.
What payment methods does Benrus accept?
The Benrus website mentions secure payment, but the specific payment methods accepted are not detailed in the publicly available site information. It is advisable to check the checkout page for the full list of accepted payment options.
Your turn
Do you have experience with Benrus?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Benrus
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
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