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Friendly Diamonds is an online jewelry retailer based in New York, specializing in lab-grown diamond engagement rings, loose certified diamonds, and fine jewelry. The store offers products certified by IGI and GIA, with options to customize rings by shape, metal, style, and diamond color.
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About Friendly Diamonds
Headquarters
New York, USA
Main category
Lab-grown diamond jewelry
Return period
30 days
Shipping
Free shipping
Certifications
IGI and GIA certified diamonds
Customization
Build your own ring (setting or diamond first)
Discount
Up to 60% off, free lab diamond jewelry on purchases over $1,000
Delivery option
Ready-to-ship items available, ships in 3 days
Friendly Diamonds positions itself in the premium-accessible segment of the lab-grown diamond market, targeting consumers who want certified diamond jewelry without the price point of mined stones. The store's approach centers on customization: shoppers can start with a setting or a diamond and build their own ring, or choose from pre-designed and ready-to-ship options. The assortment spans colorless and fancy-colored lab diamonds in a wide range of cuts and carat weights, across white gold, rose gold, yellow gold, and platinum settings. With IGI and GIA certification as a baseline, the store caters to buyers who prioritize verifiable quality over brand prestige.
Active promotions
Ready to use with your order at Friendly Diamonds.
Free lab diamond jewelry included with purchases of $1,000 or more, applied at checkout.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Selected engagement rings and jewelry available at up to 60% off the regular price.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Friendly Diamonds in the news
Recent updates and background about Friendly Diamonds, summarised in our own words.
Younger Consumers Are Changing How Expensive Items Are Bought
Younger generations are approaching the purchase of high-value items differently than previous generations did. This shift in buying behavior is influencing the broader retail landscape, including categories such as jewelry.
Jewelry Experts Share Recommended Retailers for Lab-Grown Diamonds
ELLE consulted jewelry professionals to compile guidance on where consumers can reliably shop for lab-grown diamonds. The resulting overview points shoppers toward specific retailers considered reputable within the industry. Friendly Diamonds was among the destinations highlighted in the piece.
The Growing Popularity of Lab-Grown Diamonds Explained
Lab-grown diamonds have become increasingly common in the jewelry market. Several factors are contributing to this trend, including shifts in consumer preferences and changes in how people perceive the value of diamonds.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Friendly Diamonds
Answers to the most common questions, based on search behaviour and our own research.
Is Friendly Diamonds a reliable place to buy an engagement ring?
Friendly Diamonds sells IGI- and GIA-certified lab-grown diamonds, which are independently graded for quality. The store offers a 30-day return policy and free shipping, which provides some consumer protection when buying online.
How long does delivery from Friendly Diamonds take?
Friendly Diamonds offers ready-to-ship items that can be dispatched within 3 days. Delivery times for custom-built rings may vary depending on the chosen setting and diamond.
Can I return jewelry to Friendly Diamonds?
Friendly Diamonds has a 30-day return policy. Customers are advised to check the full return conditions on the website before purchasing.
What is the difference between IGI and GIA certified diamonds at Friendly Diamonds?
Both IGI and GIA are independent gemological institutes that grade diamonds on the 4 Cs: cut, color, clarity, and carat. Friendly Diamonds offers certified diamonds from both institutes, allowing buyers to choose based on their preference or budget.
Your turn
Do you have experience with Friendly Diamonds?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Friendly Diamonds
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
