Seasonal sitewide discount of up to 25% off for orders above a set spending threshold, applied at checkout.
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This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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Bedsure is an online bedding specialist offering a broad range of sleep products, including blankets, duvet covers, comforters, sheet sets, pillows, and pet bedding. The brand markets its proprietary GentleSoft technology as the foundation of its softness-focused product line.
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About Bedsure
Shipping
Fast and free on all orders
Main assortment
Blankets, duvet covers, comforters, sheet sets, pillows, pet bedding
Key fabrics
Bamboo rayon, organic cotton, Egyptian cotton, cooling synthetics
Loyalty programme
SoftClub, earn Cozy Coins with every order
Prices from
Approx. $21.99
Customer reviews on site
170,000+ five-star reviews
Target audience
Families, hot sleepers, sensitive skin
Proprietary technology
GentleSoft, PureWoven
Bedsure positions itself in the mid-range bedding segment, targeting families and everyday consumers who prioritise comfort and softness over luxury pricing. The brand claims over 100 million families as customers and backs its product development with what it describes as science-informed fabric engineering, including its branded GentleSoft and PureWoven fabric lines. Materials range from rayon derived from bamboo and organic cotton to Egyptian cotton and cooling synthetic blends, covering a wide variety of sleep preferences and climates. A loyalty programme called SoftClub allows repeat customers to earn points and access member-only pricing, which suggests the brand actively works to retain buyers rather than relying solely on one-time purchases.
Active promotions
Ready to use with your order at Bedsure.
Bundle deals offering up to 20% off when purchasing multiple bedding items together, such as a sheet set combined with a duvet cover or comforter.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Bedsure in the news
Recent updates and background about Bedsure, summarised in our own words.
Floral Duvet Set from Bedsure Available at Reduced Price on Wayfair
A cottagecore-style floral duvet set from Bedsure, originally priced at $140, has been listed on Wayfair at a significantly reduced price of $25. The set features a floral design that fits within the popular cottagecore aesthetic.
Bedsure Introduces New Dorm Room Collection for Students
Bedsure has released a collection of bedding and home products aimed at students moving into dormitories. The range is designed to help students furnish their rooms in a comfortable and visually appealing way.
Bedsure Cooling Sheets Praised by Customers for Summer Use
A number of customers have shared positive experiences with Bedsure's cooling bed sheets, highlighting their comfort during warmer months. The sheets have received attention as a practical option for those who struggle with heat while sleeping.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Bedsure
Answers to the most common questions, based on search behaviour and our own research.
Is Bedsure a reliable webshop?
Bedsure reports over 170,000 five-star reviews on its own website and claims more than 100 million families as customers. Individual product ratings on the site consistently fall between 4.8 and 5.0 out of 5, though consumers may want to cross-reference with independent review platforms for a fuller picture.
Does Bedsure offer free shipping?
Yes, Bedsure advertises fast and free shipping on all orders, with no stated minimum order value for this benefit.
Does Bedsure have a loyalty or rewards programme?
Bedsure runs a programme called SoftClub, through which customers earn Cozy Coins on every purchase. These points can be redeemed for discounts, and the programme includes VIP tiers with additional member-only perks.
What kinds of bedding does Bedsure sell?
Bedsure sells a wide range of home sleep products including blankets, duvet covers, comforters, sheet sets, pillowcases, pillows, mattress pads, and pet bedding. The range includes both standard and specialised options such as heated blankets, cooling bedding, and bamboo-derived fabric sets.
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