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Assouline is a Paris-founded publisher and retailer specialising in luxury coffee table books, home fragrances, and decorative objects. The brand operates its European webshop at eu.assouline.com, offering complimentary shipping on orders over €200.
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About Assouline
Free shipping from
€200
Founded
1994
Founded in
Paris, France
Main assortment
Coffee table books, home fragrance, decorative objects
Target audience
Design and culture-oriented consumers, premium segment
Trees planted
Over 200,000 via One Tree Planted partnership (since 2019)
Boutiques
Yes, physical boutiques available
Languages
English and French
Founded in Paris in 1994 by Prosper and Martine Assouline, the brand positions itself firmly in the premium segment, where publishing meets interior design and cultural curation. Its typical customer is an intellectually curious consumer with an interest in art, travel, architecture, fashion, and design, who views books as objects of aesthetic value as much as sources of knowledge. Assouline operates physical boutiques alongside its webshop and has developed an in-house colour in collaboration with Pantone, known as Assouline Red, which reflects the brand's investment in visual identity. In 2025, the brand expanded into home objects and fragrance with the Library Collection, reinforcing its positioning as a lifestyle brand for the culturally engaged.
Active promotions
Ready to use with your order at Assouline.
Complimentary shipping on all orders above €200, applicable automatically at checkout.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Seasonal gift set promotion: a curated selection of books and fragrance bundled at a combined price, suited for housewarming, wedding, or holiday gifting.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Assouline in the news
Recent updates and background about Assouline, summarised in our own words.
Assouline and Vespa mark eighty years of Italian lifestyle
Assouline has partnered with Vespa to celebrate the scooter brand's eightieth anniversary. The collaboration is framed around the concept of la dolce vita, referencing the Italian way of life that Vespa has come to symbolize. The partnership was reported by AOL.
Assouline releases football themed collector's book
Assouline has made available a volume titled Football: The Impossible Collection. The book appears to be aimed at collectors and enthusiasts of the sport. Information on how to purchase it has been covered by Complex.
Assouline and Vespa Mark Eight Decades of Design
Assouline and Vespa have joined together to commemorate eighty years of the iconic scooter brand. The collaboration highlights the enduring cultural and stylistic significance of Vespa across decades.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Assouline
Answers to the most common questions, based on search behaviour and our own research.
Is Assouline a reliable webshop?
Assouline is a well-established brand, founded in Paris in 1994, with physical boutiques and an international online presence. The European webshop operates at eu.assouline.com and offers standard e-commerce features including account management, a wishlist, and multiple shipping destinations.
Does Assouline offer free shipping?
Assouline offers complimentary shipping on orders over €200. Orders below this threshold may incur a shipping fee.
What kind of products does Assouline sell?
Assouline primarily sells luxury coffee table books covering topics such as travel, art, fashion, architecture, and design. The webshop also offers home fragrances, decorative objects, gift sets, and accessories under the Library Collection.
Can I buy Assouline books as a gift?
Assouline has a dedicated gifting section featuring curated gift sets, gifts by recipient type, and housewarming or wedding gift options. Customers can also build their own candle gift box.
Your turn
Do you have experience with Assouline?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Assouline
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
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- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
