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Bakeup Beauty is a vegan and cruelty-free makeup brand founded by makeup artist Jo Baker, offering products designed to perform in everyday life. The range includes items such as the Tarantulash Mascara and Micro Palm palettes, sold through the brand's own webshop.
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About Bakeup Beauty
Free shipping from
$50
Main category
Makeup and cosmetics
Brand philosophy
Vegan, cruelty-free, real-life ready
Founded by
Jo Baker
Prices starting from
$24.00
Ships to
United States
Platform
Shopify
New customer discount
10% off first order
Bakeup Beauty positions itself in the accessible premium segment of the beauty market, with products priced between roughly $24 and $34. The brand was formulated by Jo Baker, a makeup artist with experience working with celebrities, and the entire range is vegan and cruelty-free. The target customer is someone who wants effective, no-nonsense makeup without spending time on products that underdeliver. The webshop ships to the United States and offers free delivery on orders of $50 or more.
Active promotions
Ready to use with your order at Bakeup Beauty.
Spend $50 or more in a single order and receive free delivery on your purchase.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Bakeup Beauty in the news
Recent updates and background about Bakeup Beauty, summarised in our own words.
Lila Moss shares her personal beauty and makeup approach
Model Lila Moss discusses the beauty products and makeup steps that are part of her regular routine. She also touches on a recent release from YSL Beauty. The piece was published in L'Officiel USA.
Four simple makeup routines suited to busy mornings
Teen Vogue outlines four straightforward makeup routines designed for mornings when time is limited. Each routine is intended to be practical and quick to complete without requiring extensive products or skill.
Makeup artist Sandy Linter reflects on decades in the industry
Veteran makeup artist Sandy Linter looks back on her career working with prominent figures, including Marilyn Monroe and Madonna. She discusses how her craft has evolved over time and what reinvention has meant to her work. The interview appeared in Interview Magazine.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Bakeup Beauty
Answers to the most common questions, based on search behaviour and our own research.
Is Bakeup Beauty a reliable webshop?
Bakeup Beauty is a registered brand built on Shopify and founded by professional makeup artist Jo Baker. The shop has clear policies in place for shipping, returns, and customer care, accessible through the website's support section.
Does Bakeup Beauty offer free shipping?
Yes, Bakeup Beauty offers free delivery on orders of $50 or more. Orders below that threshold may be subject to shipping costs.
Can I return a product to Bakeup Beauty?
Bakeup Beauty has a returns and refunds policy available on the website. Customers can find the details under the Support section of the webshop.
Is Bakeup Beauty makeup vegan and cruelty-free?
Yes, all products by Bakeup Beauty are described as vegan and cruelty-free. The brand explicitly positions itself on these values across its product range.
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