Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
DedCool is an American fragrance and lifestyle brand that embeds scent into everyday products, from laundry detergent and dryer sheets to room sprays and hand care. All products are genderless, vegan, and non-toxic.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via Dedcool
You write a review, we donate to a good cause on your behalf.
No donations have been made for Dedcool yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Dedcool
Main category
Fragrance and lifestyle
Product range
Perfume, laundry, home, hand and body, pet, travel
Free shipping from
$75 (US) / £75 (UK)
Free sample from
$60 / £60
Customer service
Target audience
Genderless, all adults
Product ethics
Genderless, vegan, non-toxic
International shipping
Available, full-size fragrances excluded
DedCool positions itself in the accessible premium segment, appealing to scent-conscious consumers who want fragrance to function beyond a bottle. The brand's philosophy centres on integrating signature scents into daily touchpoints such as laundry, home, and body care products. Its range is explicitly genderless and vegan, making it broadly inclusive by design. The webshop targets a younger, lifestyle-oriented audience that values both aesthetics and ingredient transparency.
Active promotions
Ready to use with your order at Dedcool.
Get 15% off your first order when you sign up for the DedCool newsletter or complete the fragrance quiz on the website.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Build your own sample tin at a bundled price and receive 20% off your first full-size fragrance purchase.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Dedcool in the news
Recent updates and background about Dedcool, summarised in our own words.
Brooklinen and DedCool team up for a pillow fragrance
Bedding brand Brooklinen has entered into a collaboration with fragrance label DedCool to develop a scent designed specifically for pillows. The partnership brings together two consumer lifestyle brands from different product categories. The resulting product is aimed at customers looking to extend fragrance into their sleep environment.
Visit Dedcool →DedCool's growth offers lessons for independent brand founders
DedCool has followed an unconventional path in building its fragrance business, and its development has drawn attention as a case study for entrepreneurs. The brand's approach to growth and market positioning is presented as a source of practical insight for founders. Its rise is used to illustrate what independent brands can achieve outside of traditional industry routes.
Visit Dedcool →DedCool and Brooklinen among recent notable brand collaborations
A roundup of recent product drops highlighted several brand partnerships, including a collaboration between DedCool and Brooklinen. Other collaborations featured in the same overview included Cuup with Éliou and Collina Strada with Stand Oil. The DedCool and Brooklinen pairing was noted as one of the more prominent releases of that period.
Visit Dedcool →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Dedcool
Answers to the most common questions, based on search behaviour and our own research.
Is DedCool a reliable webshop?
DedCool is an established fragrance brand with a broad product range, a published returns policy, and accessible customer service via email. The site operates in multiple currencies and ships internationally, which points to an organised e-commerce operation.
Does DedCool offer free shipping?
Yes, DedCool offers free shipping on orders over $75 in the US and £75 in the UK. Orders above $60 also qualify for a free sample product.
Can I return products to DedCool?
DedCool mentions a returns policy on its website. For the exact conditions and timeframes, it is best to consult the Returns page on the DedCool website directly.
Does DedCool ship internationally?
DedCool ships most products internationally, but full-size fragrances (1.7 oz) are currently excluded from international orders. Shipping costs at checkout include any applicable duties or taxes.
Your turn
Do you have experience with Dedcool?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Dedcool
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
