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KENT is an online underwear brand selling plastic-free basics made from 100% organic Supima cotton for men and women. The range includes briefs, boxers, thongs, bikinis, hipsters, bras and t-shirts, all made without synthetic fibres, petrochemicals or azo dyes.

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At a glance

About KENT

Main category
Organic cotton underwear
Target audience
Men and women
Free shipping from
$100 (US orders)
Material
100% organic Supima cotton
Certifications
GOTS-certified fabric and production facility
Prices from
£30
First Fit Guarantee
Yes
Compostable
Tested to compost within 90 days (LA Compost)
KENT positions itself in the premium segment of sustainable basics, targeting consumers who want everyday underwear that is both comfortable and free from plastics and synthetic materials. The brand's philosophy centres on full material transparency: no polyester, nylon, elastane, spandex or lycra, not even the small percentages often hidden in products labelled as cotton. Fabric and production are GOTS-certified, and the underwear has been tested to compost within 90 days through LA Compost, making it one of the few underwear brands with a verified compostable end-of-life claim. Prices reflect the premium positioning, with individual pieces starting around £30 for women's styles and £35 for men's.
November 2026

Active promotions

Ready to use with your order at KENT.

Mix and match any 3 or more pairs and save up to 14% on your order, with discounts increasing the more pairs you add.
To the shop
Free standard shipping on all US orders over $100, applied automatically at checkout.
To the shop
Recent

KENT in the news

Recent updates and background about KENT, summarised in our own words.

WZZM13.com

Kent County approves funding for zoo and public museum

Residents of Kent County voted in favor of a millage to provide financial support to John Ball Zoo and the Grand Rapids Public Museum. The measure secured enough votes to pass. Both institutions will benefit from the renewed public funding.

MLive.com

Property tax renewal approved for John Ball Zoo and Grand Rapids Public Museum

Kent County voters chose to renew an existing property tax dedicated to supporting John Ball Zoo and the Grand Rapids Public Museum. The renewal ensures continued financial backing for both cultural institutions. This outcome reflects ongoing public support for these local facilities.

WOODTV.com

Kent County rejects proposed 20-year jail funding measure

Voters in Kent County decided against approving a millage that would have funded jail operations over a period of 20 years. The measure did not receive enough support to pass. The outcome means alternative funding solutions will need to be explored.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about KENT

Answers to the most common questions, based on search behaviour and our own research.

Is KENT a reliable webshop?

KENT operates with GOTS-certified fabric and production, which means its sustainability claims are independently verified. The webshop offers a First Fit Guarantee, indicating a degree of consumer protection on initial purchases.

Does KENT offer free shipping?

KENT offers free shipping on US orders of $100 or more. Shipping conditions for other countries may differ.

Can I return underwear to KENT?

KENT advertises a First Fit Guarantee, which suggests a return or exchange option for first purchases. For full details on the return policy it is advisable to consult their website directly.

Is KENT underwear really plastic-free?

KENT states that all products contain zero synthetic fibres, including polyester, nylon, elastane, spandex and lycra, even in the elastic. The fabric is made from long-staple organic Supima cotton and is produced in a GOTS-certified facility.

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€250
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Your review = real impact + chance to win €250

Guarantee: every review triggers one of these 5 real donations:

  1. 1 Upload a photo Of your order or the product
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  3. 3 Trigger a donation Plus a chance at € 250 cash per month
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