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DONNI. is a Los Angeles-based fashion label offering a curated range of everyday clothing essentials for women. The collection spans tops, bottoms, knitwear, shorts, jewelry, and accessories, with an emphasis on natural fibers and eco-friendly materials.

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At a glance

About DONNI.

Origin
Made in Los Angeles, USA
Main category
Women's clothing
Assortment
Tops, bottoms, shorts, knitwear, jewelry, accessories
Prices from
$168
Price range
Upper-mid to premium
Materials
Natural fibers and eco-friendly fabrics
Collection type
New Arrivals and Classics (capsule)
DONNI. positions itself in the premium casual segment, targeting women who prioritize comfort, wearability, and understated style over fast-fashion trends. The brand is designed and produced in Los Angeles, with a focus on high-quality fabrics such as silk taffeta, pointelle, tencel, and eco-terry. Prices range from around $168 for basics to $436 for silk pieces, placing the brand firmly in the upper-mid to premium price range. The philosophy centers on a small, considered capsule wardrobe built around timeless silhouettes rather than seasonal excess.
November 2026

Active promotions

Ready to use with your order at DONNI..

Free shipping on orders above a minimum order value, applicable to standard domestic delivery.
To the shop
Seasonal sale section offering reduced prices on selected tops and bottoms from previous drops.
To the shop
Recent

DONNI. in the news

Recent updates and background about DONNI., summarised in our own words.

Oakland County Times

Senate District 23 Candidates Greg Hill and Donni Steele Interviewed

Greg Hill and Donni Steele, both candidates for State Senate District 23, participated in candidate interviews. The interviews were covered by the Oakland County Times. No further details about the content of the interviews are available from the provided information.

Monadnock Ledger-Transcript

DONNI. and Kate Webber Collaborate on Nature-Inspired Art

DONNI. partnered with artist Kate Webber for a project at The Gratitude Farm, as covered by the Monadnock Ledger-Transcript. The collaboration focused on drawing inspiration from the natural environment to create artistic work.

Vogue

DONNI. Founder Alyssa Wasko Stein on Her Packing Style

Vogue featured Alyssa Wasko Stein, the founder of DONNI., discussing her personal approach to packing. The piece offers a glimpse into her travel habits and the choices she makes when preparing for a trip.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about DONNI.

Answers to the most common questions, based on search behaviour and our own research.

Is DONNI. a reliable webshop?

DONNI. is an established fashion brand based in Los Angeles that sells directly through its own webshop. The site features a structured catalog with clearly priced products and a dedicated account system for customers.

What kind of clothing does DONNI. sell?

DONNI. offers women's everyday essentials including tops, bottoms, shorts, knitwear, jewelry, and accessories. The collection is divided into New Arrivals and a Classics capsule of timeless, best-selling pieces.

What materials does DONNI. use?

The brand uses natural fibers and eco-friendly materials such as silk, tencel, pointelle, baby rib, eco-terry, and cotton knit. Sustainable fabric choices form a core part of the brand's identity.

What is the price range at DONNI.?

Prices at DONNI. start at around $168 for items like the Baby Rib Scallop Pant and go up to $436 for silk pieces such as the Silk Taffeta Cargo Pant. The brand sits in the upper-mid to premium segment.

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