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Genelle is a precision wellness company that uses DNA analysis to provide personalised health recommendations across nutrition, fitness, supplements and skincare. Customers receive a genetic roadmap based on a simple cheek swab, which forms the foundation for a range of tailored products and services.

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At a glance

About Genelle

Founded
2013 (concept since 2004)
Main category
DNA-based personalised health and wellness
Products
Genetic roadmaps, nutrition plans, fitness plans, supplements, skincare
DNA test method
Non-invasive cheek swab
Test results
Generally within two weeks after sample arrives at the lab
Registered office
54 Portland Place, London, United Kingdom
Other locations
Singapore, Sweden, UAE, Greece, Australia
Supported languages
English, Swedish
Genelle operates in the premium segment of personalised health and wellness, targeting consumers who want science-backed guidance rather than generic advice. The company was founded by clinical geneticist Dr Marios Kambouris and has been developing its proprietary DNA analysis technology since 2013. Its typical customer is someone actively seeking to optimise their health, weight, fitness or appearance based on their individual genetic profile. Genelle positions itself as an ongoing platform that adapts over time, combining genetic data with lifestyle factors to refine its recommendations continuously.
October 2026

Active promotions

Ready to use with your order at Genelle.

Free DNA Discovery Kit when purchasing a full Genetic Roadmap package for the first time.
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Discounted bundle price when combining a Genelle Cuisine Plan, Fitness Plan and personalised supplements in a single order.
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Recent

Genelle in the news

Recent updates and background about Genelle, summarised in our own words.

Genelle

Genelle expands its global laboratory network across three continents

Genelle operates offices and testing facilities in Singapore, Sweden, the United Kingdom, the UAE, Greece and Australia, reflecting its stated ambition to make DNA-personalised wellness locally accessible to customers worldwide. The company indicates further locations are planned.

Genelle

Genelle's genetic roadmap covers five health categories

The Genelle platform organises DNA insights into five categories covering nutrition, fitness, skincare, general health and personality or inborn talents. Each roadmap includes actionable steps delivered through an online platform that continuously updates its recommendations based on lifestyle data.

Genelle

Clinical geneticist Dr Marios Kambouris behind Genelle's scientific foundation

The concept behind Genelle was developed in 2004 by Dr Marios Kambouris, PhD FACMG, a clinical geneticist who wanted to apply genetic science to everyday health and wellness decisions. By 2013 he had assembled a team of nutritionists, sports scientists and dermatologists to bring the platform to market.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Genelle

Answers to the most common questions, based on search behaviour and our own research.

Is Genelle a trustworthy company?

Genelle was founded by Dr Marios Kambouris, a clinical geneticist with a PhD and FACMG credentials, and has been developing its technology since 2013. The company states it maintains an ethical research approach and prioritises customer privacy, with its own scientific and formulation teams overseeing testing and product development.

How long does it take to get my DNA results from Genelle?

After sending in the cheek swab sample, results are generally available within two weeks of the sample arriving at the lab. The swab itself takes approximately two minutes to complete.

What products can I buy based on my Genelle DNA results?

Once you have your genetic roadmap, Genelle offers personalised meal plans, fitness programmes, supplements formulated to your nutrient requirements, and skincare tailored to your DNA and lifestyle. These products are designed to work together through an online platform that adapts its recommendations over time.

Does Genelle deliver internationally?

Genelle has offices and laboratories across Europe, the Middle East and the Asia Pacific region, and states that its products are localised for customers regardless of where they live, including language, local ingredients and delivery. Exact delivery terms per country are best confirmed directly with Genelle.

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