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IMS Shop (US) is the official online store of Indianapolis Motor Speedway, offering licensed merchandise and apparel tied to the Indy 500 and other IMS events. The shop serves fans and collectors looking for authentic gear directly from the source of one of motorsport's most iconic venues.
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About IMS Shop (US)
Main assortment
Licensed Indy 500 and IMS apparel, accessories, and memorabilia
Price range
From approx. $19.95 to $160
Brand partners
Under Armour, Columbia, lululemon, TravisMathew, Johnnie-O
Target audience
Indy 500 fans, motorsport enthusiasts, and collectors
Events covered
Indy 500, Brickyard 400, Wing Wheel Flag, Brickyard Crossing
New member discount
10% off when signing up for the newsletter
Country
United States
Main categories
Apparel, hats, accessories, memorabilia, drinkware, toys
IMS Shop (US) operates in the mid-to-premium segment of licensed sports and motorsport merchandise, with prices ranging from around $20 for accessories to $160 for premium outerwear. The store's typical customer is an Indy 500 fan, motorsport enthusiast, or collector who wants officially licensed products rather than generic fan gear. Brand partnerships with names such as Under Armour, Columbia, lululemon, TravisMathew, and Johnnie-O place the shop firmly in the fashion-forward end of sports retail. Beyond apparel, the range extends to memorabilia, diecasts, drinkware, and event-specific collections tied to occasions like Carb Day and the Snake Pit.
Active promotions
Ready to use with your order at IMS Shop (US).
Tiered spending discount: save an increasing percentage off sale items when your order reaches $60, $85, or $115 or more.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Sign up for the IMS Shop newsletter and receive 10% off your first order.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
IMS Shop (US) in the news
Recent updates and background about IMS Shop (US), summarised in our own words.
Nick DeGennaro Interview at IMS 2014
An interview with Nick DeGennaro was conducted at the Indianapolis Motor Speedway in 2014 for the website Talesofthetatt.com. The content of the interview is not further detailed in the available information.
IMS Paint Shop Team Works to Keep Speedway in Top Condition
A dedicated paint shop team at the Indianapolis Motor Speedway is responsible for maintaining the appearance of the facility. Their ongoing work ensures the venue remains in well-kept condition throughout the year.
Racetrack Painting at Indianapolis Motor Speedway
The Indianapolis Motor Speedway has shared a look at the process of painting its racetrack. This behind-the-scenes feature highlights the work involved in maintaining the iconic circuit's surface markings.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about IMS Shop (US)
Answers to the most common questions, based on search behaviour and our own research.
Is IMS Shop (US) a trustworthy webshop?
IMS Shop (US) is the official online store of Indianapolis Motor Speedway, meaning all products are officially licensed. Buying here ensures authentic merchandise directly tied to the speedway and its events.
Does IMS Shop offer discounts or promotions?
Yes, the shop runs tiered sale promotions such as saving extra percentages when spending above certain thresholds, for example 20% extra off when spending $60 or more. New newsletter subscribers also receive 10% off their first order.
What kinds of products can I buy at IMS Shop?
The shop stocks a wide range of officially licensed items including apparel for men, women, and youth, hats, drinkware, diecasts, décor, framed memorabilia, and event programs. Brand-name collections from Under Armour, lululemon, and others are also available.
Does IMS Shop carry gear for upcoming Indy 500 races?
Yes, IMS Shop releases gear ahead of upcoming races. At the time of writing, both 2026 and 2027 Indy 500 merchandise are already available on the site.
Your turn
Do you have experience with IMS Shop (US)?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about IMS Shop (US)
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
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