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Paper Planes is a lifestyle and apparel brand founded in 2014 by Jay-Z and Emory Jones, operating under the company name Greatness Is A Process LLC. The brand offers a range of clothing and headwear, including tees, hoodies, hats, outerwear, and bottoms, and ships to customers worldwide.

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At a glance

About Paperplane

Founded
2014
Founders
Jay-Z and Emory Jones
Main categories
Hats, Tees, Tops, Bottoms, Accessories
Notable collaborations
NFL, JAY-Z30 Collection
Ships to
Worldwide (100+ countries)
Currency
USD (default), multiple currencies supported
Brand philosophy
Greatness Is A Process
Paper Planes positions itself at the intersection of streetwear and cultural identity, drawing on its roots in hip-hop and music culture through its founding connection to Roc Nation. The brand targets consumers who value cultural relevance and lifestyle-driven fashion, sitting in the mid-to-premium streetwear segment. Its product range spans everyday essentials like crewnecks and sweatpants as well as curated collections, including a collaboration with the NFL and the JAY-Z30 anniversary series. The international currency selector covering over 100 countries reflects a broad, globally oriented customer base.
October 2026

Active promotions

Ready to use with your order at Paperplane.

Free shipping on orders above a set order value, applicable to domestic or international orders.
To the shop
Seasonal discount on selected items from the Planes Essentials range or new arrivals.
To the shop
Recent

Paperplane in the news

Recent updates and background about Paperplane, summarised in our own words.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Paperplane

Answers to the most common questions, based on search behaviour and our own research.

Is Paper Planes a reliable webshop?

Paper Planes is a legitimate lifestyle brand founded in 2014 by Jay-Z and Emory Jones, associated with Roc Nation. The brand has an established international presence and ships to customers in over 100 countries. Customer reviews on Image Review can help you form a picture of the shopping experience.

Does Paper Planes ship internationally?

Yes, Paper Planes ships to a large number of countries worldwide. The webshop supports over 100 local currencies, indicating broad international availability.

What kind of products does Paper Planes sell?

Paper Planes sells lifestyle apparel including hats, tees, hoodies, crewnecks, outerwear, pants, sweatpants, and accessories. The range also includes limited collections such as NFL collaborations and the JAY-Z30 anniversary series.

How can I contact Paper Planes customer service?

Paper Planes has a contact option available on their website at paperplane.shop. Specific details such as response times or phone support are not listed in the publicly available information.

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