Bundle discount when purchasing a Nextion display together with compatible accessories such as an IO adapter or expansion board
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ITEAD is an online store specialising in smart home electronics and embedded display hardware, including the SONOFF range of smart switches and the Nextion series of HMI touchscreen displays. The shop caters primarily to electronics enthusiasts, DIY home automation builders, and developers looking for affordable, programmable hardware.
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About ITEAD
Main categories
SONOFF smart home devices, Nextion HMI displays
Product range
Smart switches, smart plugs, sensors, gateways, touchscreen displays, accessories
Supported standards
Wi-Fi, Zigbee, Matter, RF
Target audience
DIY enthusiasts, home automation builders, embedded developers
Price segment
Budget to mid-range
Accessories from
USD $3.00
Customer support
Available via Support Center on website
Account required
Yes, registration available
ITEAD positions itself at the intersection of the DIY electronics market and the broader smart home industry, offering two distinct product families: the SONOFF ecosystem of Wi-Fi, Zigbee, and Matter smart home devices, and the Nextion line of programmable HMI touchscreen displays aimed at makers and embedded developers. The typical customer ranges from the hobbyist integrating smart switches into a home setup to the professional developer building custom interfaces with touchscreen hardware. Pricing sits in the budget to mid-range segment, making the products accessible to individuals rather than exclusively to businesses. The store also sells a range of accessories and expansion boards, suggesting a focus on depth within its own ecosystems rather than broad general-purpose retail.
Active promotions
Ready to use with your order at ITEAD.
Free shipping on orders above a certain order value for eligible regions
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
ITEAD in the news
Recent updates and background about ITEAD, summarised in our own words.
Nextion HMI Display Range Overview
ITEAD offers the Nextion HMI display line across multiple series including Edge, Basic, Discovery, Enhanced, and Intelligent, covering screen sizes from 2.1 inches up to 10.1 inches with varying hardware capabilities. The range also includes Open Nextion products powered by the ESP32-S3 chip with AI touchscreen functionality.
Edge Series Nextion Displays Now Available
The Edge Series adds four new HMI touchscreen sizes to the Nextion lineup: 2.1 inch, 2.8 inch, 4.0 inch, and 4.3 inch. These displays are designed for embedded and maker projects requiring compact form factors.
Nextion Accessories and Expansion Boards
Alongside its display hardware, ITEAD sells a range of Nextion accessories including IO expansion boards, USB to TTL converters, a MIDI interface, a dual microphone board, and a micro SD card extender. Prices for accessories start at USD $3.00.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about ITEAD
Answers to the most common questions, based on search behaviour and our own research.
Is ITEAD a reliable webshop?
ITEAD operates as the official store for the SONOFF and Nextion product brands, both of which have established communities of users worldwide. The site includes a dedicated Support Center and customer account system, which are indicators of an organised retail operation.
What kind of products does ITEAD sell?
ITEAD sells smart home hardware under the SONOFF brand, including smart switches, plugs, sensors, gateways, and control panels, as well as Nextion HMI touchscreen displays and accessories aimed at developers and makers.
Does ITEAD offer customer support?
Yes, ITEAD has a Support Center accessible directly from its website. For Nextion projects, the store also offers Enhanced Support Tickets at a premium, ranging from USD $250 to USD $5,000 depending on the level of support required.
Can I create an account on the ITEAD webshop?
Yes, ITEAD allows customers to register for an account via the Sign Up option on the website, which enables order tracking and access to account-related features.
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