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VITURE is a technology company specializing in XR (extended reality) glasses and wearable display accessories. The brand offers a range of products aimed at consumers looking for immersive entertainment, gaming, and productivity experiences through wearable screen technology.
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About Viture
Main category
XR and AR smart glasses
Price range
From $399 to $599
Flagship model
VITURE Beast ($549)
Customer service email
Available in stores
200 Best Buy locations in the US
Target audience
Gamers, remote workers, and entertainment enthusiasts
Welcome discount
10% off with newsletter subscription
VITURE operates in the premium segment of the XR wearables market, with glasses ranging from $399 to $599 and a flagship model called the Beast priced at $549. The company targets tech-savvy consumers including gamers, mobile workers, and entertainment enthusiasts who want a portable, large-screen experience without a physical display. VITURE has received awards and editorial recognition from outlets such as CNET, PCMag, Tom's Guide, and WIRED, positioning it as a notable name in consumer-grade AR and XR eyewear. In early 2026, the company closed a second $100 million funding round, bringing its total capital raised within six months to over $200 million.
Active promotions
Ready to use with your order at Viture.
Seasonal bundle deal combining XR glasses with a compatible neckband or mobile controller at a reduced combined price.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Viture in the news
Recent updates and background about Viture, summarised in our own words.
Viture Helix AI glasses provide safety alerts for workers
The Viture Helix is a pair of AI-powered safety glasses designed to deliver real-time safety warnings to workers in the field. The glasses aim to support workplace safety through immediate on-device alerts and guidance.
Visit Viture →Nvidia technology powers Viture Helix safety glasses
The Viture Helix safety glasses are built on Nvidia hardware and are designed to offer workers real-time guidance alongside security warnings. The integration of Nvidia's technology enables on-the-spot processing for practical workplace applications.
Visit Viture →Viture introduces Helix AI safety glasses at AWE 2026
At the AWE 2026 event, Viture announced the Helix, which the company describes as the first AI safety glasses built on NVIDIA's XR AI solution. The product marks a new direction for Viture in the area of AI-assisted workplace safety eyewear.
Visit Viture →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Viture
Answers to the most common questions, based on search behaviour and our own research.
Is VITURE a reliable webshop?
VITURE has received editorial recognition from well-known tech outlets including CNET, PCMag, Tom's Guide, and WIRED. The company has raised over $200 million in funding as of early 2026 and distributes its products through 200 Best Buy stores in the United States alongside its own webshop.
How do I contact VITURE customer service?
For order and product inquiries, customers can reach VITURE directly at [email protected]. A contact form is also available on the website for routing questions to the appropriate department.
Can I get a discount on my first VITURE order?
New subscribers to the VITURE newsletter receive a 10% discount on their first order. The welcome code is provided upon signing up.
Which VITURE glasses model is right for me?
VITURE offers several models including the entry-level Luma ($399), the Luma Pro ($499), the Luma Ultra ($599), and the flagship Beast ($549). The website provides a model comparison tool and a Help Me Choose guide to assist buyers in selecting the right option for their use case.
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