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VITURE is a technology company specializing in XR (extended reality) glasses and wearable display accessories. The brand offers a range of products aimed at consumers looking for immersive entertainment, gaming, and productivity experiences through wearable screen technology.
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About Viture
Main category
XR and AR smart glasses
Price range
From $399 to $599
Flagship model
VITURE Beast ($549)
Customer service email
Available in stores
200 Best Buy locations in the US
Target audience
Gamers, remote workers, and entertainment enthusiasts
Welcome discount
10% off with newsletter subscription
VITURE operates in the premium segment of the XR wearables market, with glasses ranging from $399 to $599 and a flagship model called the Beast priced at $549. The company targets tech-savvy consumers including gamers, mobile workers, and entertainment enthusiasts who want a portable, large-screen experience without a physical display. VITURE has received awards and editorial recognition from outlets such as CNET, PCMag, Tom's Guide, and WIRED, positioning it as a notable name in consumer-grade AR and XR eyewear. In early 2026, the company closed a second $100 million funding round, bringing its total capital raised within six months to over $200 million.
Active promotions
Ready to use with your order at Viture.
Seasonal bundle deal combining XR glasses with a compatible neckband or mobile controller at a reduced combined price.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Viture in the news
Recent updates and background about Viture, summarised in our own words.
VITURE raises another $100M, surpassing $200M in six months
In February 2026, VITURE closed a second $100 million financing round, bringing total capital raised within six months to over $200 million. The funding signals strong investor confidence in the company's XR product roadmap.
Visit Viture →VITURE XR Glasses now available in 200 Best Buy stores
VITURE has expanded its physical retail presence by making its XR glasses available in 200 Best Buy locations across the United States. The rollout aims to make the technology more accessible to a wider range of consumers.
Visit Viture →VITURE collaborates with NVIDIA and Stanford on XR and AI in healthcare
VITURE announced a collaboration with NVIDIA and Stanford Medicine to explore applications of XR and AI technology in healthcare. The project was featured on NVIDIA's official XR AI page and during Jensen Huang's keynote at GTC DC 2024.
Visit Viture →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Viture
Answers to the most common questions, based on search behaviour and our own research.
Is VITURE a reliable webshop?
VITURE has received editorial recognition from well-known tech outlets including CNET, PCMag, Tom's Guide, and WIRED. The company has raised over $200 million in funding as of early 2026 and distributes its products through 200 Best Buy stores in the United States alongside its own webshop.
How do I contact VITURE customer service?
For order and product inquiries, customers can reach VITURE directly at [email protected]. A contact form is also available on the website for routing questions to the appropriate department.
Can I get a discount on my first VITURE order?
New subscribers to the VITURE newsletter receive a 10% discount on their first order. The welcome code is provided upon signing up.
Which VITURE glasses model is right for me?
VITURE offers several models including the entry-level Luma ($399), the Luma Pro ($499), the Luma Ultra ($599), and the flagship Beast ($549). The website provides a model comparison tool and a Help Me Choose guide to assist buyers in selecting the right option for their use case.
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