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Borboleta is an American beauty brand specializing in lash and brow care products, including its clinically tested, cruelty-free lash serum. The webshop also connects consumers with a certified network of professional lash and brow artists.
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About Borboleta
Main category
Lash and brow care
Core product
Clinically tested lash serum
Cruelty-free
Yes
Prices starting from
$5
Founded
Over a decade ago
Professional network
Certified Borby Artists available via store locator
Target audience
Consumers and beauty professionals
Social media
Instagram, Twitter, Facebook, Pinterest, YouTube
Borboleta positions itself in the premium lash and brow care segment, targeting everyday consumers who want to improve the health and appearance of their natural lashes and brows without relying solely on extensions or makeup. The brand was originally developed for beauty professionals and has since made its product line available directly to consumers. Its philosophy centers on science-backed, nourishing formulas that fit into a nightly routine, developed in close collaboration with a wide network of lash artists. Borboleta operates at a mid-to-premium price point, with a strong emphasis on ingredient safety and long-term lash health rather than quick cosmetic fixes.
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Borboleta in the news
Recent updates and background about Borboleta, summarised in our own words.
Borboleta expands into brow care alongside its established lash lineup
Originally focused exclusively on lash care, Borboleta has extended its product range to include brow care products such as a brow serum, reflecting growing consumer interest in complete eye-area routines.
Borboleta lash serum receives attention from actresses and influencers
Actress Lilimar Hernandez and model Barbie Blank have publicly shared their positive experiences with the Borboleta lash serum, citing noticeable improvements in lash volume and appearance.
Borboleta certified artist network offers professional lash and brow services
The brand maintains a network of trained and certified Borby Artists who offer services including lash lifts, lash extensions, brow lamination, tinting, and shaping at locations that can be found through the brand's online artist locator.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Borboleta
Answers to the most common questions, based on search behaviour and our own research.
Is Borboleta a trustworthy webshop?
Borboleta has been active in the lash care industry for over a decade and was originally a professional-only brand before opening to consumers. The webshop features verified buyer reviews and has been mentioned in beauty media, which suggests an established reputation in the market.
How quickly does Borboleta ship orders?
Specific delivery times are not stated on the homepage, but the webshop has a dedicated Shipping and Returns page where you can find the current shipping policy and estimated delivery times.
Can I return products to Borboleta?
Borboleta has a Shipping and Returns page listed in the footer. Consumers are advised to consult that page directly for the exact return conditions and time frames.
How long does it take to see results from the Borboleta lash serum?
According to the brand, visible results such as fuller and darker-looking lashes can appear in as little as 4 weeks with nightly use. The serum is applied with a single swipe each evening.
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