Free mini keyring pouch and travel-sized samples with orders over $80.
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Round Lab is a Korean skincare brand that sells clean beauty products through its official U.S. webshop. The range draws on natural ingredients sourced from specific regions of the Korean Peninsula, including birch sap, deep sea water, and mugwort.
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About Round Lab
Free shipping from
$25
Customer service hours
Mon to Fri, 9 AM to 6 PM PST
Customer service email
Main category
Skincare
Product range
Cleansers, toners, serums, moisturisers, sunscreens, sheet masks, hair and body
Also available at
Target stores (U.S.)
Loyalty programme
Yes, rewards and referral programme
Subscribe and save
Available on select products
Round Lab positions itself in the mid-range Korean skincare segment, with products aimed at consumers who prioritise ingredient transparency and skin-specific solutions. The brand organises its range by ingredient line, such as 1025 Dokdo, Birch Tree, and Camellia Collagen, making it straightforward for shoppers to build routines around a single hero ingredient. Its U.S. webshop also stocks products available at Target retail locations, giving the brand a foothold beyond direct-to-consumer sales. The typical customer is someone interested in K-Beauty routines who wants clearly labelled, clean formulations without a luxury price point.
Active promotions
Ready to use with your order at Round Lab.
Up to 25% discount when purchasing a bundled skincare routine set.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Round Lab in the news
Recent updates and background about Round Lab, summarised in our own words.
Summer Skin Essentials
Round Lab has put together a dedicated summer collection covering daily SPF, calming hydration, and post-sun care. The collection brings together several products from the existing range under one seasonal focus.
Award Winning Favorites
Round Lab highlights a selection of formulas that have received external recognition for their skin-loving ingredients and visible daily results. The collection showcases products praised for soothing care and consistent performance.
New Arrivals
Round Lab has expanded its range with several new products, including a Pine Calming Cica Shampoo, a Vita Niacinamide Glow Capsule Cream, and a Birch Moisturizing Peeling Cleansing Oil. These additions extend existing ingredient lines into new product categories.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Round Lab
Answers to the most common questions, based on search behaviour and our own research.
Is Round Lab a trustworthy webshop?
Round Lab operates an official U.S. webshop and its products are also stocked in Target retail stores across the United States. The brand provides a dedicated contact email and customer service during regular business hours, which are signs of an established operation.
From what amount do you get free shipping at Round Lab?
Round Lab offers free shipping on all orders from $25 or more.
How can I contact Round Lab customer service?
Customer service can be reached by email at [email protected]. The team is available Monday through Friday from 9 AM to 6 PM Pacific Standard Time. The webshop itself is accessible 24 hours a day, 7 days a week.
What skincare concerns does Round Lab address?
Round Lab organises its products by skin concern, including acne-prone skin, dry skin, sensitive skin, anti-ageing, and dullness and uneven tone. A skincare quiz is available on the website to help shoppers find the right products for their routine.
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