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Vital Essentials is an American pet food brand specializing in freeze-dried and raw frozen food and treats for dogs and cats. The product range is built around single-ingredient, whole-animal proteins and is produced in small batches.
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About Vitalessentials
Main category
Raw pet food for dogs and cats
Product types
Freeze-dried meals, frozen entrees, treats, raw bar
Production
Small-batch, American crafted
Key ingredient approach
Single-ingredient, whole-animal proteins
Diet type
Grain-free, no artificial additives
Customer service phone
800-743-0322
Customer service email
Available in
Most U.S. states, online and in local retailers
Vital Essentials positions itself in the premium segment of the raw pet food market, targeting health-conscious pet owners who prioritize protein quality and minimal processing over convenience or price. The brand's philosophy centers on what it calls 'butcher cut raw,' meaning products are made from whole animal proteins without fillers, grains, or artificial additives. Its customer base includes owners of dogs with specific dietary sensitivities, as illustrated by customer accounts involving conditions such as Exocrine Pancreatic Insufficiency. The product line covers freeze-dried meal toppers and mixers, frozen entrees, treats, and a raw bar range, giving owners the option to incorporate raw feeding partially or fully into their pet's diet.
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Vitalessentials in the news
Recent updates and background about Vitalessentials, summarised in our own words.
Find Vital Essentials Near You
Vital Essentials has published a store locator to help pet owners find local retailers carrying its raw pet food range. Products are also available for purchase directly through the brand's online store.
Visit Vitalessentials →The Real Deal About Raw Diets
Vital Essentials offers an extensive raw feeding guide covering topics such as breeds, transitioning, and ingredients. The guide is designed to help pet owners make informed decisions about incorporating raw food into their pet's diet.
Visit Vitalessentials →Success Stories from Vital Essentials Customers
The brand features a collection of customer stories about pets thriving on its raw food products, including accounts from owners of dogs with specific health conditions. These stories offer real-world context for prospective buyers considering the switch to raw feeding.
Visit Vitalessentials →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Vitalessentials
Answers to the most common questions, based on search behaviour and our own research.
Is Vital Essentials a reliable place to buy pet food?
Vital Essentials is a U.S.-based pet food brand with a traceable customer service contact, including a direct phone number and email address. The brand publishes detailed feeding guides, ingredient information, and food safety information on its website, which supports transparency toward consumers.
Where can I buy Vital Essentials products?
Vital Essentials products are available through the brand's own website and in local retail stores across most U.S. states. A store locator on the website helps customers find a nearby retailer.
Is Vital Essentials raw food suitable for dogs with food sensitivities?
The brand offers single-ingredient products made from whole-animal proteins without grains or fillers, which may suit dogs with dietary restrictions. Customer accounts on the website include dogs with specific medical conditions who reportedly tolerated certain Vital Essentials products well.
How do I know how much raw food to give my dog?
Vital Essentials offers a nutrition calculator on its website that helps owners determine an appropriate feeding amount based on their pet's individual needs and budget. The brand also provides a raw feeding guide covering topics such as transitioning, ingredients, and food safety.
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