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Wisdom Panel is an online service offering DNA test kits for dogs and cats, providing insights into breed composition, health markers, behavioral traits, and genetic relatives. The tests are available in several tiers, ranging from basic breed identification to comprehensive health screening.
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About Wisdompanel
Main category
Pet DNA testing
Products available for
Dogs and cats
Dog breeds screened
430+
Health tests (Premium)
265+
Pets tested (database)
Over 5 million
Prices from
$89.99 (Breed Discovery)
Shipping
Flat rate shipping on all US orders
Parent company
Mars (Mars Petcare)
Wisdom Panel positions itself in the mid-to-premium segment of the pet DNA testing market, targeting pet owners who want science-backed information to guide the care of their dogs or cats. The service is backed by a database of over 5 million pets tested, which underpins its breed detection across more than 430 dog breeds and populations. Veterinarians are among the professional users of the platform, particularly for health-focused test results. Wisdom Panel is part of the Mars Petcare family, a global organization with a long history in animal nutrition and health.
Active promotions
Ready to use with your order at Wisdompanel.
Seasonal discount of up to 25% on all individual DNA test kits for dogs and cats
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Bundle deal for multiple pets offering savings of up to $80 when purchasing two or more DNA tests together
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Wisdompanel in the news
Recent updates and background about Wisdompanel, summarised in our own words.
WIRED Tests At-Home Cat DNA Kit With Telling Results
A writer for WIRED used an at-home pet DNA test kit to analyze their cat. The test confirmed the animal is a cat. The piece raises questions about the practical value of such kits for cat owners.
Visit Wisdompanel →Wisdom Panel featured in dog DNA test roundup by The Spruce Pets
The Spruce Pets published an overview of ten dog DNA tests available to pet owners. Wisdom Panel was included in this comparative selection. The piece aims to help owners learn more about their dog's background and breed composition.
Visit Wisdompanel →CNET writer tests two dog DNA kits on a rescue dog
A writer at CNET used two well-known dog DNA tests on a personally owned rescue dog to compare their results. The experience was shared to give readers a practical look at what these tests can reveal about a dog's breed background. Wisdom Panel was among the products evaluated in this hands-on comparison.
Visit Wisdompanel →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Wisdompanel
Answers to the most common questions, based on search behaviour and our own research.
Is Wisdom Panel a reliable DNA test service for pets?
Wisdom Panel is a long-established pet DNA testing service backed by a database of over 5 million pets and is part of Mars Petcare, a globally recognized organization in animal health. The platform is also used by veterinarians, which suggests a degree of professional trust in its results.
What is included in a Wisdom Panel DNA test?
Depending on the chosen tier, a Wisdom Panel test can include breed identification, health screening, trait analysis, behavioral insights, and the ability to find genetic relatives. The Premium plan for dogs includes 265+ health tests and a genetic consult for at-risk findings.
How much does a Wisdom Panel DNA test cost?
Prices start at $89.99 for the Breed Discovery kit and go up to $159.99 for the Premium dog test, though discounts and bundles are regularly available. Bundle deals for multiple pets can save up to $80.
Does Wisdom Panel also offer DNA tests for cats?
Yes, Wisdom Panel offers the Complete for Cats test, which screens for 70+ breeds and populations, 45+ health tests, and 25+ trait tests, and includes a genetic consult for at-risk health findings.
Your turn
Do you have experience with Wisdompanel?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Wisdompanel
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
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