Extended 60-day return period for customers who register a free PUMA account on the webshop.
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Puma EU is the official European webshop of PUMA, one of the world's leading sports brands, offering footwear, apparel and accessories for men, women and children. The shop covers a wide range of categories including running, football, training, motorsport and lifestyle.
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About Puma EU
Return period
30 days standard, 60 days with a PUMA account
Founded
1948
Headquarters
Herzogenaurach, Germany
Target audience
Men, women and children
Main assortment
Footwear, apparel and accessories
Sports categories
Football, running, training, motorsport, basketball, golf, handball
Distribution
Over 120 countries
Employees
More than 20,000
PUMA positions itself in the mid-to-premium segment of sports and sportswear, targeting active consumers as well as those drawn to sports-inspired lifestyle fashion. Founded in 1948 and headquartered in Herzogenaurach, Germany, the brand has a strong heritage with iconic products such as the Suede and the Speedcat. The webshop serves customers across Europe and distributes products in over 120 countries worldwide. PUMA's approach combines performance-oriented sportswear with culturally rooted lifestyle collections, supported by collaborations with artists, athletes and entertainment brands.
Active promotions
Ready to use with your order at Puma EU.
Seasonal sale section with discounted footwear and clothing available in last sizes, offering reduced prices on selected items.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Puma EU in the news
Recent updates and background about Puma EU, summarised in our own words.
Puma loses EU dispute over safety footwear design rights
Puma was unsuccessful in a legal effort to challenge a safety footwear design within the European Union. The case concerned design rights in the EU market. The outcome means the contested design remains in place.
EU Ban on Clothing Destruction May Affect Fashion Industry Practices
The European Union is considering or implementing a ban on the destruction of unsold clothing items. This measure could prompt fashion brands to reconsider how much stock they produce and how they handle surplus inventory.
Dennis Schroeder appointed as Managing Director Europe at Puma
Puma has announced the appointment of Dennis Schroeder to the position of Managing Director Europe. He will be responsible for overseeing the company's European operations in this new role.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Puma EU
Answers to the most common questions, based on search behaviour and our own research.
Is Puma EU a reliable webshop?
Puma EU is the official European online store of PUMA SE, a globally established sports brand founded in 1948 and headquartered in Herzogenaurach, Germany. The company employs more than 20,000 people and distributes its products in over 120 countries, which indicates a well-established and reputable operation.
What is the return policy at Puma EU?
Puma EU offers a standard return period of 30 days. Customers who create a free PUMA account are entitled to an extended return period of 60 days.
What product categories does Puma EU sell?
The webshop offers footwear, clothing and accessories for men, women and children. Categories include running, football, training, motorsport, basketball, golf and lifestyle collections, as well as collaborations with artists and entertainment brands.
Can I contact Puma EU's customer service?
Puma EU provides customer support through a live chat option available on the website. Additional contact options such as an FAQ section and a return policy page are also accessible directly through the webshop.
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