Introductory offer: first month of the workout subscription included free with the purchase of the Frame Reformer.
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Frame Fitness is an American company that sells the Frame Pilates Reformer, a digitally connected at-home reformer with a built-in touchscreen and an accompanying subscription-based workout library. The product is positioned in the premium segment of the home fitness market, priced at $4,999 plus shipping.
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About Frame Fitness
Price
$4,999 + shipping
Subscription
$39.99 per month
Estimated delivery
1 to 2 weeks after fulfillment
Delivery type
White glove delivery, no assembly required
Financing
Available via Affirm at time of shipment
Headquarters
Miami Beach, Florida, United States
Main product
Connected Pilates Reformer
Display
24-inch swivel touchscreen with Bluetooth
Frame Fitness targets consumers who want a studio-quality Pilates experience at home, without committing to ongoing studio fees. The company operates in the premium home fitness segment, combining hardware and a monthly content subscription in a model comparable to other connected fitness platforms. The reformer was co-founded by a classically trained Pilates instructor and an entrepreneur with a background in private equity, and has received investment from founders active in commercial fitness. Frame differentiates itself through its color-coded spring adjustment system, patented dual spring technology, and white glove delivery that requires no setup or assembly from the customer.
Active promotions
Ready to use with your order at Frame Fitness.
Seasonal discount on the monthly subscription when committing to an annual plan, reducing the effective monthly cost.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Frame Fitness in the news
Recent updates and background about Frame Fitness, summarised in our own words.
Fall Ready: Rebuilding Your Pilates Routine
As summer winds down, Frame Fitness advises easing back into a consistent Pilates routine before September arrives. The article focuses on rebuilding strength and consistency during the transition into autumn.
Beat the Heat: Restorative Pilates for August
Frame Fitness published a guide to restorative Pilates practices suited to the warmer months of August. The piece highlights how mindful movement can support recovery, energy levels, and physical balance during high temperatures.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Frame Fitness
Answers to the most common questions, based on search behaviour and our own research.
Is Frame Fitness a reliable company to buy from?
Frame Fitness is a registered company operating as Frame Innovative Technologies Corp., based in Miami Beach, Florida. The company has received investment from established figures in the commercial fitness industry, including the founder of 24-Hour Fitness and the CEO of Core Health and Fitness.
How long does delivery take for the Frame Reformer?
According to the website, the Frame Reformer ships approximately one to two weeks after fulfillment. Delivery is handled via a white glove service, meaning the machine arrives ready to use without any setup or assembly required.
Can I finance the Frame Reformer?
Yes, Frame Fitness offers financing through Affirm, which becomes available at the time of shipment. Customers can check their eligibility for a financing plan when completing their order.
Do I need a subscription to use the Frame Reformer?
The Frame Reformer functions as a standalone piece of equipment, but access to the library of live and on-demand classes requires a separate monthly subscription priced at $39.99. The subscription supports one login per household and includes personalized training recommendations.
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