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ZOE is a UK-based gut health science company that develops products and digital tools designed to help people improve their health through better understanding of their gut microbiome. The company combines large-scale nutrition research with consumer products including a supplement, a snack bar, an app, and an at-home gut health test.
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We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
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Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
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About Zoe
Main category
Gut health products and digital nutrition tools
Product range
Daily30 supplement, Gut Health Bar, ZOE App, Gut Health Test
App pricing
Trial available from £2.30
Subscription model
App membership, automatic renewal, cancellable within 14 days for a full refund
Eligibility
Available in the UK, Ireland, and the Netherlands (app); UK only for the Gut Health Test
Device support
iOS 16.4 or later, Android 8.0 or later; iPad not supported
Target audience
Adults aged 18 and over interested in gut health and personalised nutrition
Country
United Kingdom
ZOE positions itself in the premium health and wellness segment, targeting adults who want a science-backed approach to nutrition rather than generic dietary advice. Its offering spans both physical products and a subscription app, making it a hybrid between a supplement brand and a digital health platform. The company runs what it describes as the world's largest in-depth nutrition study, and uses that research to inform its product development, which sets it apart from most consumer supplement brands. ZOE appeals particularly to people who are sceptical of influencer-driven nutrition trends and who prefer data and personalisation over one-size-fits-all guidance.
Active promotions
Ready to use with your order at Zoe.
Try the ZOE App for a reduced introductory rate before committing to a full membership, allowing new users to explore personalised gut health insights at a lower entry cost.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Discount on a bundle combining the Daily30 gut supplement with the Gut Health Bar, offered as a starter package for new customers exploring ZOE's physical product range.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Zoe in the news
Recent updates and background about Zoe, summarised in our own words.
Notable outfits at the 2026 CFDA Awards
Several guests drew attention for their clothing choices at the 2026 CFDA Fashion Awards. Among those highlighted were Indya Moore and Zoe Kravitz, who were noted as standout attendees in terms of style.
Gold looks from Hailey Bieber and Zoe Kravitz at 2026 CFDA Awards
At the 2026 CFDA Fashion Awards, Hailey Bieber and Zoe Kravitz both appeared in gold outfits that attracted media attention. Their looks were among the more discussed fashion choices of the evening.
Stephen McKinley Henderson to lead crime drama directed by Zoe Simone
Actor Stephen McKinley Henderson has been cast in the lead role of a crime drama titled Anglers. The film marks the directorial debut of filmmaker Zoe Simone.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Zoe
Answers to the most common questions, based on search behaviour and our own research.
Is ZOE a reliable company?
ZOE is a registered company (ZOE Limited) based in the United Kingdom. The company backs its products with peer-reviewed research, including a randomised controlled trial examining the effect of its programme on the gut microbiome. Its terms of service and privacy policy are publicly available, and customer service can be reached at [email protected].
Can I cancel my ZOE subscription and get a refund?
ZOE offers a full refund if you cancel within the first 14 days after purchase. After this period, the membership continues for the committed term and cannot be refunded. You can manage or cancel your subscription through your ZOE account or, if you purchased via the App Store or Google Play, through those platforms directly.
What countries does ZOE deliver to or operate in?
ZOE's app is available in the United Kingdom, Republic of Ireland, and the Netherlands. The at-home Gut Health Test is currently only available in the United Kingdom. Physical products such as the Daily30 supplement and the Gut Health Bar are available in the UK, with the company also listing the United States, Ireland, Germany, Austria, and the Netherlands on its website.
Are ZOE's products suitable for treating medical conditions?
No. ZOE's products, including the app and the Gut Health Test, are intended for general health and wellness purposes only. They are not designed to diagnose, prevent, monitor, or treat any medical condition, and ZOE advises users to consult a doctor or healthcare professional about any health concerns.
Your turn
Do you have experience with Zoe?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Zoe
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
