Free gift with purchase: receive a free tablet when buying a qualifying smartphone, combined with a trade-in bonus for your old device.
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Xiaomi NL is the official Dutch and European online store of the Chinese technology brand Xiaomi, offering a wide range of smartphones, wearables, smart home devices, and lifestyle products. The store is operated by Xiaomi Technology Netherlands B.V. and serves customers across European territories.
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About Xiaomi NL
Main categories
Smartphones, wearables, smart home, lifestyle
Product lines
Xiaomi, Redmi, POCO
Operating system
HyperOS
Customer service phone
+44 800 021 1888
Contact email (UK)
Registered office (EU)
Prinses Beatrixlaan 582, The Hague, Netherlands
Registered office (UK)
Davidson House, Forbury Square, Reading, RG1 3EU
Student discount
Available
Xiaomi NL positions itself in the mid-range to upper-mid-range technology segment, targeting consumers who want feature-rich electronics at competitive prices. The store covers multiple product lines, including the flagship Xiaomi series, the budget-oriented Redmi series, and the gaming-focused POCO lineup, alongside smart home and lifestyle accessories. The brand is known for its collaboration with Leica for camera technology on flagship devices and runs its own operating system, HyperOS, across its device ecosystem. Xiaomi NL appeals to tech-savvy buyers who prioritise value for money without completely sacrificing premium features.
Active promotions
Ready to use with your order at Xiaomi NL.
New user coupon offering a percentage discount on a first order placed through the official Xiaomi NL website.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Xiaomi NL in the news
Recent updates and background about Xiaomi NL, summarised in our own words.
Xiaomi 17T Series launched with Leica telephoto technology
The Xiaomi 17T series features advanced telephoto capabilities developed in cooperation with Leica, allowing users to capture detailed images at varying distances. The series is positioned as a flagship offering within the Xiaomi lineup.
HyperOS 3 brings enhanced connectivity to Xiaomi devices
Xiaomi has introduced HyperOS 3, an updated version of its proprietary operating system that promises improved performance and smarter device integration across the Xiaomi ecosystem. The update is available for compatible devices sold through Xiaomi NL.
Xiaomi expands smart home range with Robot Vacuum H50 Pro and Mijia Air Conditioner
Xiaomi NL has added new smart home products to its catalogue, including the Robot Vacuum H50 Pro with automatic mop washing and the Mijia Air Conditioner Gentle Air, which combines gentle airflow with intelligent energy management.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Xiaomi NL
Answers to the most common questions, based on search behaviour and our own research.
Is Xiaomi NL a reliable webshop?
Xiaomi NL is the official European store operated by Xiaomi Technology Netherlands B.V., a registered legal entity with a registered office in The Hague, Netherlands. Orders are governed by formal Terms and Conditions of Sale, providing a clear legal framework for consumers.
How can I contact Xiaomi NL customer service?
Xiaomi NL can be reached by phone at +44 800 021 1888. Customers in the UK can also contact support via [email protected], while other European countries have their own dedicated email addresses.
Does Xiaomi NL offer discounts or promotions?
The store regularly runs promotional campaigns, including trade-in bonuses, Mi Points rewards, and coupon codes for new users. Student discounts are also available through the website.
What is the return and complaints procedure at Xiaomi NL?
Xiaomi NL operates under formal Terms and Conditions of Sale that govern all purchases made on mi.com. Customers with financing complaints or other issues can refer to the dedicated complaints and support sections on the website.
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