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Wyn Beauty is an American cosmetics brand founded by Serena Williams, offering a range of longwear, clean, vegan and cruelty-free makeup products. The brand is positioned around the concept of beauty that moves with you, with formulas developed to perform throughout an active day.
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About Wynbeauty
Free shipping from
$45 (U.S. orders)
Price range
From $19
Product categories
Face, Lips, Eyes
Formula claims
Clean, vegan, cruelty-free, longwear
Shade inclusivity
Formulated with deeper skin tones as starting point
Also available at
Ulta Beauty (in-store)
Founded by
Serena Williams
Free gift
Free barrel bag with any purchase
Wyn Beauty targets consumers who want high-performing makeup that holds up during movement and daily activity, without compromising on clean ingredients. The brand was developed with deeper skin tones as the starting point, making shade inclusivity a core part of its product philosophy rather than an afterthought. Products span face, lips and eyes, with price points ranging from $19 to $25, placing the brand in the accessible mid-range segment. Wyn Beauty is also committed to social impact, supporting organizations that improve access to movement and wellness for underserved communities through a donation option at checkout.
Active promotions
Ready to use with your order at Wynbeauty.
Free standard shipping on U.S. orders from $45, applicable automatically at checkout.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Wynbeauty in the news
Recent updates and background about Wynbeauty, summarised in our own words.
Wyn Beauty launches peptide-infused lipliner
The Starting Line Peptide Infused Lipliner is among the newest additions to the Wyn Beauty lip range. It is listed under new arrivals alongside the Acceptance Speech Shimmering Hydrating Lip Gloss.
Wyn Beauty signature color inspired by the tennis ball
The brand's trademark packaging color, called Wyn Chartreuse, was directly inspired by the tennis ball and is intended to represent movement, energy and determination. This color choice reflects the active identity at the heart of the brand.
Wyn Beauty supports wellness access for underserved communities
Through a partnership with Shopping Gives, Wyn Beauty allows customers to select a nonprofit organization and donation amount at checkout. The initiative focuses on creating pathways to active lifestyles for young people facing financial or geographical barriers.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Wynbeauty
Answers to the most common questions, based on search behaviour and our own research.
Is Wyn Beauty a trustworthy webshop?
Wyn Beauty is a cosmetics brand founded by Serena Williams and is also available through Ulta Beauty stores, which adds a layer of retail credibility. The brand promotes clean, cruelty-free and vegan formulas, and offers a returns policy along with a published privacy policy and terms and conditions.
Does Wyn Beauty offer free shipping?
Yes, Wyn Beauty offers free shipping on U.S. orders over $45. Orders below that threshold may incur shipping costs.
Can I return products to Wyn Beauty?
Wyn Beauty has a returns policy in place. Customers can find details on the returns page of the website.
Where can I buy Wyn Beauty products in a physical store?
Wyn Beauty products are available at Ulta Beauty locations. The website includes an Ulta store locator to help find a nearby store.
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