Free plan available for new users to compress a set number of images per month without any payment required.
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Imagify is an image optimization tool developed by WP Media, a French software company based in Lyon. The service helps website owners compress and convert images to modern formats such as WebP and AVIF, with the goal of improving page load speed and performance scores.
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About WP Media
Product type
SaaS image optimization tool and WordPress plugin
Main features
Image compression, WebP and AVIF conversion, bulk optimization, resizing
Processing speed
Under 200 milliseconds per image
Free trial
Available, no credit card required
WordPress integration
Yes, dedicated WordPress plugin available
Company
WP Media SAS
Headquarters
Lyon, France
User satisfaction
93% of users report Imagify is easy to use
Imagify is aimed at website owners, developers, and WordPress users who want to reduce image file sizes without manual effort or technical knowledge. The tool positions itself in the professional web performance segment, alongside its sister product WP Rocket, which is used on over 4 million websites. Its key philosophy is automation: a single click handles compression, resizing, and format conversion, with Smart Compression balancing quality and file size automatically. The service is particularly focused on users who need to process large volumes of images quickly, with processing speeds of under 200 milliseconds per image.
Active promotions
Ready to use with your order at WP Media.
Discounted annual subscription available for users who choose a yearly billing cycle instead of monthly payments.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
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WP Media in the news
Recent updates and background about WP Media, summarised in our own words.
How to Make Photos Load Faster on WordPress: 8 Key Tactics
This article covers eight practical tactics for improving image load times on WordPress websites. It explains how each approach can be applied without requiring advanced technical knowledge.
WebP and AVIF: Do Next-gen Formats Improve SEO?
The article examines how modern image formats such as WebP and AVIF affect Core Web Vitals and search engine visibility. It also compares WordPress tools tested for image compression performance.
4 Ways to Reduce JPG Size Without Losing Quality
This guide presents four compression techniques for reducing JPG file sizes while preserving visual clarity. It is aimed at users who want to improve site speed without sacrificing image appearance.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about WP Media
Answers to the most common questions, based on search behaviour and our own research.
Is Imagify a reliable service?
Imagify is developed by WP Media, a registered French company (SAS) based in Lyon with registration number 800 260 648. The same team is behind WP Rocket, a caching plugin used on over 4 million websites, which indicates an established track record in the web performance space.
Can I try Imagify for free before paying?
Yes, Imagify offers a free trial that allows users to test the service without committing to a paid plan. A free account can be created directly on imagify.io.
Does Imagify work with WordPress?
Yes, Imagify has a dedicated WordPress plugin that allows users to compress and convert images directly from their WordPress dashboard. The plugin supports bulk optimization, WebP and AVIF conversion, and on-the-fly resizing.
Will my images lose quality after compression?
Imagify uses a Smart Compression algorithm that automatically balances file size reduction with visual quality. According to the company, users will not see noticeable image degradation, and it is possible to restore images to their original version if needed.
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