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Wimbledon Shop is the official online retail store of The Championships, Wimbledon, offering a curated range of licensed and in-house designed merchandise connected to one of the world's most iconic tennis tournaments. The shop serves fans, tennis players and collectors looking for authentic Wimbledon products.

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At a glance

About Wimbledon Shop

Main category
Official Wimbledon Merchandise
Licensed brands
Polo Ralph Lauren, Babolat, Slazenger, Christy
Product range
Clothing, towels, tennis equipment, accessories, gifts, homeware
Prices from
£24.00
Target audience
Tennis fans, Championship visitors, sports lifestyle shoppers
Proceeds support
UK tennis development via the LTA
Exclusive offer
AMEX Cardmember discount available
Customer service
Via online support request form (AELTC Retail)
Wimbledon Shop operates in the premium end of sports and lifestyle retail, positioning itself as the sole destination for official Wimbledon merchandise. The typical customer is a tennis enthusiast, Championship attendee or sports fan seeking authenticated, event-tied products ranging from apparel and towels to collectibles and homeware. Licensing partners include well-known names such as Polo Ralph Lauren, Babolat, Slazenger and Christy, placing the shop firmly in the mid-to-premium price segment. Revenue generated by the shop is channelled through the LTA to support tennis development across Great Britain, giving purchases an added dimension beyond retail.
October 2026

Active promotions

Ready to use with your order at Wimbledon Shop.

Exclusive discount for American Express Cardmembers during the Championships period
To the shop
Early access to new collections and sales for myWimbledon members who register online
To the shop
Recent

Wimbledon Shop in the news

Recent updates and background about Wimbledon Shop, summarised in our own words.

People.com

Customer spends $1,500 at the Wimbledon Shop and calls it worthwhile

A woman shared details of her shopping experience at the Wimbledon Shop, where she spent approximately $1,500. She described the experience as fully worthwhile, according to an interview published by People.com.

Yahoo Life UK

Sun hats worn by the Princess of Wales and Princess Charlotte sell out at Wimbledon

The Princess of Wales and Princess Charlotte were seen wearing matching sun hats at Wimbledon, prompting significant public interest. The hats, priced at around £30, reportedly sold out following the appearance.

goodhousekeeping.com

Princess of Wales and Charlotte spotted in matching sun hats at Wimbledon

The Princess of Wales and Princess Charlotte were seen wearing identical sun hats during their visit to Wimbledon. The hats, priced at £30, quickly sold out following their appearance. The matching look drew widespread attention from the public and media.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Wimbledon Shop

Answers to the most common questions, based on search behaviour and our own research.

Is Wimbledon Shop a trustworthy webshop?

Wimbledon Shop is the official retail operation of the All England Lawn Tennis Club, the organisation behind The Championships. It is the only authorised source for the complete range of official Wimbledon merchandise, which adds a clear layer of credibility and accountability.

How can I contact Wimbledon Shop customer service?

Customer service is handled through an online support request form operated by AELTC Retail. Enquiry categories include orders, payments, delivery, refunds and returns, and general questions.

What kind of products does Wimbledon Shop sell?

The shop offers a broad assortment including clothing for men, women and children, official Wimbledon towels, tennis equipment and rackets, bags, hats, gifts, collectibles and homeware items such as candles and blankets. Licensed products from Polo Ralph Lauren, Babolat and Slazenger are also available.

Are there any discounts or promotions at Wimbledon Shop?

The shop runs exclusive offers for American Express Cardmembers during the Championships period. Customers can also join myWimbledon to receive updates on new collections and first access to sales.

Your turn

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Your review = real impact + chance to win €250

Guarantee: every review triggers one of these 5 real donations:

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