Exclusive discount for American Express Cardmembers during the Championships period
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Wimbledon Shop is the official online retail store of The Championships, Wimbledon, offering a curated range of licensed and in-house designed merchandise connected to one of the world's most iconic tennis tournaments. The shop serves fans, tennis players and collectors looking for authentic Wimbledon products.
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About Wimbledon Shop
Main category
Official Wimbledon Merchandise
Licensed brands
Polo Ralph Lauren, Babolat, Slazenger, Christy
Product range
Clothing, towels, tennis equipment, accessories, gifts, homeware
Prices from
£24.00
Target audience
Tennis fans, Championship visitors, sports lifestyle shoppers
Proceeds support
UK tennis development via the LTA
Exclusive offer
AMEX Cardmember discount available
Customer service
Via online support request form (AELTC Retail)
Wimbledon Shop operates in the premium end of sports and lifestyle retail, positioning itself as the sole destination for official Wimbledon merchandise. The typical customer is a tennis enthusiast, Championship attendee or sports fan seeking authenticated, event-tied products ranging from apparel and towels to collectibles and homeware. Licensing partners include well-known names such as Polo Ralph Lauren, Babolat, Slazenger and Christy, placing the shop firmly in the mid-to-premium price segment. Revenue generated by the shop is channelled through the LTA to support tennis development across Great Britain, giving purchases an added dimension beyond retail.
Active promotions
Ready to use with your order at Wimbledon Shop.
Early access to new collections and sales for myWimbledon members who register online
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Wimbledon Shop in the news
Recent updates and background about Wimbledon Shop, summarised in our own words.
Wimbledon Shop launches The Strawberry Collection for summer 2026
The Wimbledon Shop has introduced The Strawberry Collection as part of its 2026 Championships range, featuring strawberry-themed products including a red cotton bath towel and plush toys. The collection plays on the iconic association between Wimbledon and strawberries.
Polo Ralph Lauren continues as licensed apparel partner for Wimbledon
Polo Ralph Lauren remains a key licensed partner of Wimbledon Shop, supplying a dedicated clothing line available within both the men's and women's collections. The collaboration places the shop within the premium fashion and sportswear segment.
Proceeds from Wimbledon Shop sales go to UK tennis development
Funds generated through purchases at the Wimbledon Shop are directed by the LTA towards developing tennis participation across Great Britain. This gives the retail operation a purpose beyond commercial sales.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Wimbledon Shop
Answers to the most common questions, based on search behaviour and our own research.
Is Wimbledon Shop a trustworthy webshop?
Wimbledon Shop is the official retail operation of the All England Lawn Tennis Club, the organisation behind The Championships. It is the only authorised source for the complete range of official Wimbledon merchandise, which adds a clear layer of credibility and accountability.
How can I contact Wimbledon Shop customer service?
Customer service is handled through an online support request form operated by AELTC Retail. Enquiry categories include orders, payments, delivery, refunds and returns, and general questions.
What kind of products does Wimbledon Shop sell?
The shop offers a broad assortment including clothing for men, women and children, official Wimbledon towels, tennis equipment and rackets, bags, hats, gifts, collectibles and homeware items such as candles and blankets. Licensed products from Polo Ralph Lauren, Babolat and Slazenger are also available.
Are there any discounts or promotions at Wimbledon Shop?
The shop runs exclusive offers for American Express Cardmembers during the Championships period. Customers can also join myWimbledon to receive updates on new collections and first access to sales.
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