Free shipping on orders over a set minimum spend, allowing customers to save on delivery when purchasing multiple items or higher-priced hats.
Example promotion
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Wild as Heck is an American hat brand that sells wool hats featuring artwork by independent female artists, alongside hand-embroidered bandanas. The shop is aimed at women who want to express individuality through accessories with a strong visual identity.
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About Wild as Heck
Main category
Hats and bandanas
Target audience
Women
Prices from
£27.00 (bandanas), £131.00 (hats)
Free shipping from
$100
Material
100% Australian wool
Founded
June 2023
Artwork finishing location
Missouri, USA
Extra with hat purchase
Complimentary bandana (£34 to £48 value)
Wild as Heck operates in the premium accessories segment, with hats priced from around £131, made from 100% Australian wool and finished with artwork applied using a proprietary method developed over more than two years. The brand was founded in June 2023 by Caitlin and positions itself at the intersection of wearable art and sustainable fashion, collaborating exclusively with independent female artists. Its typical customer is a woman who values craftsmanship, sustainability, and standing out rather than blending in. All artwork is applied and completed in Missouri, USA, while materials are sourced globally.
Active promotions
Ready to use with your order at Wild as Heck.
A complimentary bandana included with every hat purchase, giving customers an added accessory at no extra cost.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Wild as Heck in the news
Recent updates and background about Wild as Heck, summarised in our own words.
Spring/Summer 2026 Collection Now Live
Wild as Heck has launched its Spring/Summer 2026 collection, featuring styles such as the June Rancher, Pearl Western, Solstice Rancher, and Goldie Western, with prices ranging from £131 to £150. The new collection continues the brand's focus on 100% Australian wool and artist-driven designs.
Every Hat Purchase Now Includes a Free Bandana
Wild as Heck currently includes a complimentary bandana, made from 100% GOTS certified organic cotton, with every hat purchase. The bandana is handpicked to complement the chosen hat style and represents a value of £34 to £48 at no additional cost.
Artist Capsule Collections Feature Three Independent Female Artists
Wild as Heck has introduced dedicated Artist Capsule collections in collaboration with artists Jess Miller, Lena Lupin, and Daphna Sebane. Each capsule brings a distinct artistic perspective to the hat designs, in line with the brand's mission to support independent female creatives.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Wild as Heck
Answers to the most common questions, based on search behaviour and our own research.
Is Wild as Heck a reliable webshop?
Wild as Heck has a customer rating of 4.86 out of 5 based on 65 verified reviews. The shop has been active since June 2023 and ships to multiple countries including the United Kingdom, United States, Australia, and Canada.
Does Wild as Heck offer free shipping?
Yes, Wild as Heck offers free shipping on orders over $100.
Can I return a hat if it does not fit?
Wild as Heck offers free exchanges, which means you can swap your hat if the fit or style is not right. For full details on returns, the shop provides a returns policy and a returns form on their website.
How long does artwork on Wild as Heck hats last?
According to Wild as Heck, the artwork does not smudge, run, flake, or transfer, and the hat is designed to last a lifetime when properly cared for. The method used to apply the artwork was developed specifically for this purpose over more than two years of research.
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