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Vital Essentials is an American pet food brand specializing in freeze-dried and raw frozen food and treats for dogs and cats. The product range is built around single-ingredient, whole-animal proteins and is produced in small batches.
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About Vitalessentials
Main category
Raw pet food for dogs and cats
Product types
Freeze-dried meals, frozen entrees, treats, raw bar
Production
Small-batch, American crafted
Key ingredient approach
Single-ingredient, whole-animal proteins
Diet type
Grain-free, no artificial additives
Customer service phone
800-743-0322
Customer service email
Available in
Most U.S. states, online and in local retailers
Vital Essentials positions itself in the premium segment of the raw pet food market, targeting health-conscious pet owners who prioritize protein quality and minimal processing over convenience or price. The brand's philosophy centers on what it calls 'butcher cut raw,' meaning products are made from whole animal proteins without fillers, grains, or artificial additives. Its customer base includes owners of dogs with specific dietary sensitivities, as illustrated by customer accounts involving conditions such as Exocrine Pancreatic Insufficiency. The product line covers freeze-dried meal toppers and mixers, frozen entrees, treats, and a raw bar range, giving owners the option to incorporate raw feeding partially or fully into their pet's diet.
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Vitalessentials in the news
Recent updates and background about Vitalessentials, summarised in our own words.
Expert assessment of Vital Essentials dog food in 2026
An independent expert review of Vital Essentials dog food has been published, offering a detailed breakdown of the brand's products. The review appears on Dogster, a well-known platform covering dog care and nutrition.
Visit Vitalessentials →Vital Essentials featured in weekly pet product discount overview
Vital Essentials was included in a roundup of pet product deals, alongside other brands such as Bissell and Stella and Chewy's. Discounts of up to 25 percent were reported as part of that week's offers.
Visit Vitalessentials →Vital Essentials introduces Micro Nibs cat food and new RAW Bar items
Vital Essentials has announced the launch of Micro Nibs, a new cat food product, alongside several additions to its existing RAW Bar range. The news was reported by Pet Food Processing, a trade publication focused on the pet food industry.
Visit Vitalessentials →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Vitalessentials
Answers to the most common questions, based on search behaviour and our own research.
Is Vital Essentials a reliable place to buy pet food?
Vital Essentials is a U.S.-based pet food brand with a traceable customer service contact, including a direct phone number and email address. The brand publishes detailed feeding guides, ingredient information, and food safety information on its website, which supports transparency toward consumers.
Where can I buy Vital Essentials products?
Vital Essentials products are available through the brand's own website and in local retail stores across most U.S. states. A store locator on the website helps customers find a nearby retailer.
Is Vital Essentials raw food suitable for dogs with food sensitivities?
The brand offers single-ingredient products made from whole-animal proteins without grains or fillers, which may suit dogs with dietary restrictions. Customer accounts on the website include dogs with specific medical conditions who reportedly tolerated certain Vital Essentials products well.
How do I know how much raw food to give my dog?
Vital Essentials offers a nutrition calculator on its website that helps owners determine an appropriate feeding amount based on their pet's individual needs and budget. The brand also provides a raw feeding guide covering topics such as transitioning, ingredients, and food safety.
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