Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Viator is an online marketplace for travel experiences, owned by Tripadvisor, offering more than 400,000 tours, activities, and attraction tickets across destinations worldwide. The platform connects travelers with local operators and allows booking with flexible cancellation and payment options.
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Photo reviews
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We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
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For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Viator - A Tripadvisor Company (NL)
Parent company
Tripadvisor
Number of experiences
400,000+
Cancellation policy
Free cancellation up to 24 hours before most experiences
Payment options
Reserve now, pay later available
Customer support
24/7, across all time zones
Loyalty program
Viator Rewards (earn and redeem points)
Headquarters
400 1st Avenue, Needham, MA 02494, United States
Founded
1997
Viator positions itself as a broad-range booking platform for travel experiences, targeting leisure travelers who want to plan activities before or during a trip, from straightforward sightseeing tours to more adventurous excursions. The platform operates across all price segments, with options ranging from budget-friendly skip-the-line tickets to multi-day guided tours. A core part of its approach is flexibility, offering free cancellation on most bookings and a reserve-now-pay-later option at no extra cost. Millions of verified traveler reviews, combined with 24/7 customer support across time zones, form the backbone of its trust model.
Active promotions
Ready to use with your order at Viator - A Tripadvisor Company (NL).
Free cancellation on most bookings when cancelled at least 24 hours before the experience start time, with a full refund guaranteed.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Reserve now and pay later option available on selected experiences, allowing travelers to secure their booking without paying the full amount upfront.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Viator - A Tripadvisor Company (NL) in the news
Recent updates and background about Viator - A Tripadvisor Company (NL), summarised in our own words.
Frontier Airlines and Viator join forces for travel experiences
Frontier Airlines has entered into a partnership with Viator, allowing the airline's travelers to access a broad range of tours and activities. The collaboration aims to make it easier for passengers to book experiences alongside their flights.
Viator lists over 400,000 travel experiences worldwide
The Viator platform has grown its catalogue to more than 400,000 tours, activities, and attraction tickets across hundreds of destinations globally. Offerings range from guided city walks to multi-day adventure trips.
Viator Rewards loyalty programme lets travelers earn on every booking
Viator operates a loyalty programme called Viator Rewards, which allows registered users to earn points on bookings and redeem them on future experiences. The programme is available at no additional cost to account holders.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Viator - A Tripadvisor Company (NL)
Answers to the most common questions, based on search behaviour and our own research.
Is Viator a reliable platform for booking tours and activities?
Viator is a Tripadvisor company that has been operating since 1997 and lists over 400,000 experiences worldwide. The platform uses verified traveler reviews and offers 24/7 customer support, which gives travelers a degree of confidence when booking.
Can I cancel my booking for free on Viator?
Most bookings on Viator include free cancellation if you cancel at least 24 hours before the start of the experience. Always check the specific cancellation terms on the activity page before completing your booking.
Does Viator offer a pay-later option?
Yes, Viator offers a reserve-now-pay-later option on many experiences at no additional cost. This allows travelers to secure their spot without paying the full amount upfront.
How do I contact Viator customer service?
Viator provides 24/7 customer support and can be reached by phone at +1 (888) 651-9785 or by email at [email protected]. Support is available regardless of your time zone.
Your turn
Do you have experience with Viator - A Tripadvisor Company (NL)?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
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Share your photo review about Viator - A Tripadvisor Company (NL)
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
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- Reviews appear after a check within 24 hours
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