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Vertra is an American suncare and skincare brand founded in Hawaii in 2004, originally developed by surfers seeking protection strong enough for long days in the ocean. The brand sells a range of SPF face sticks, body sprays, and mineral lotions through its own webshop.

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At a glance

About Vertra

Founded
2004, Hawaii
Headquarters
California, United States
Main category
Suncare and skincare
Product range
SPF face sticks, body sprays, mineral lotions, gear
Prices from
$16.00
Cruelty free
Yes
Free from
Parabens, oxybenzone, octinoxate
Customer service
Vertra positions itself in the premium suncare segment, targeting outdoor athletes, surfers, and active adventurers who need reliable sun protection for extended exposure. The brand was founded by athletes and continues to test its products with professional athletes before bringing them to market, placing it firmly in the performance-driven end of the skincare category. All products are free from parabens, oxybenzone, and octinoxate, and the brand describes its formulations as cruelty-free and broad spectrum. Vertra moved its operations to California by 2022 while maintaining its Hawaiian roots as part of its brand identity.
July 2026

Active promotions

Ready to use with your order at Vertra.

Sign up to the Vertra newsletter and receive 20% off your first order.
To the shop
Seasonal sale collection featuring reduced prices on selected suncare and gear products.
To the shop
Recent

Vertra in the news

Recent updates and background about Vertra, summarised in our own words.

NBC News

Sunscreen Sticks Compared to Lotions: What Experts Say

Sunscreen sticks have become a popular choice due to their ease of application. Experts share their views on how effective sticks are compared to traditional lotion formulas.

The New York Times

How Lifeguards Protect Themselves from Sun Damage

Lifeguards spend long hours in direct sunlight and have developed practical approaches to preventing sunburn. The New York Times looked into the sun protection methods they rely on, as well as how they handle burns when they occur.

Surfline

Reef-Safe Sunscreens Recommended for Year-Round Use

Surfline put together a selection of sunscreens considered safe for coral reefs and marine ecosystems. Vertra is among the brands highlighted for providing reliable protection throughout the year.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Vertra

Answers to the most common questions, based on search behaviour and our own research.

Is Vertra a reliable webshop?

Vertra has been active since 2004 and operates a dedicated webshop powered by Shopify. The brand has an established presence in the suncare market with a network of athletes and ambassadors, and provides direct customer service via email at [email protected].

How can I contact Vertra customer service?

Customers can reach Vertra by emailing [email protected] or by visiting the FAQs page on the website. For press and media inquiries, the contact address is [email protected].

Does Vertra offer any discount for new customers?

Vertra offers 20% off a first order for customers who sign up to the newsletter via the website.

Are Vertra sunscreens safe for reef and skin?

Vertra products are free from oxybenzone and octinoxate, chemicals banned in Hawaii due to their impact on coral reefs. The brand also formulates without parabens and uses broad spectrum SPF protection across its range.

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