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Vertra is an American suncare and skincare brand founded in Hawaii in 2004, originally developed by surfers seeking protection strong enough for long days in the ocean. The brand sells a range of SPF face sticks, body sprays, and mineral lotions through its own webshop.
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About Vertra
Founded
2004, Hawaii
Headquarters
California, United States
Main category
Suncare and skincare
Product range
SPF face sticks, body sprays, mineral lotions, gear
Prices from
$16.00
Cruelty free
Yes
Free from
Parabens, oxybenzone, octinoxate
Customer service
Vertra positions itself in the premium suncare segment, targeting outdoor athletes, surfers, and active adventurers who need reliable sun protection for extended exposure. The brand was founded by athletes and continues to test its products with professional athletes before bringing them to market, placing it firmly in the performance-driven end of the skincare category. All products are free from parabens, oxybenzone, and octinoxate, and the brand describes its formulations as cruelty-free and broad spectrum. Vertra moved its operations to California by 2022 while maintaining its Hawaiian roots as part of its brand identity.
Active promotions
Ready to use with your order at Vertra.
Seasonal sale collection featuring reduced prices on selected suncare and gear products.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Vertra in the news
Recent updates and background about Vertra, summarised in our own words.
Japan records 3.44 million international arrivals in July 2026
The number of international visitors arriving in Japan in July 2026 reached 3.44 million, the highest figure recorded for that month. This result reflects continued growth in inbound tourism to the country.
Vertra partners with Big Bus Tours for hop-on hop-off services in Japan
Japanese activity booking platform Vertra has signed a memorandum of understanding with Big Bus Tours to offer hop-on hop-off bus experiences in Japan. The agreement marks a step toward expanding guided urban tourism options available through the Vertra platform.
Davanti and Envoy Tyres to participate in CITEXPO Shanghai 2026
Davanti and Envoy Tyres have announced their return to CITEXPO Shanghai, the international tyre and auto parts exhibition, for the 2026 edition. Both brands will once again have a presence at the event, continuing their participation from previous years.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Vertra
Answers to the most common questions, based on search behaviour and our own research.
Is Vertra a reliable webshop?
Vertra has been active since 2004 and operates a dedicated webshop powered by Shopify. The brand has an established presence in the suncare market with a network of athletes and ambassadors, and provides direct customer service via email at [email protected].
How can I contact Vertra customer service?
Customers can reach Vertra by emailing [email protected] or by visiting the FAQs page on the website. For press and media inquiries, the contact address is [email protected].
Does Vertra offer any discount for new customers?
Vertra offers 20% off a first order for customers who sign up to the newsletter via the website.
Are Vertra sunscreens safe for reef and skin?
Vertra products are free from oxybenzone and octinoxate, chemicals banned in Hawaii due to their impact on coral reefs. The brand also formulates without parabens and uses broad spectrum SPF protection across its range.
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