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Velour Beauty is an online retailer specialising in handmade false eyelashes, including silk and faux vegan mink styles. The brand focuses on reusable, comfortable lashes designed for everyday wear as well as more dramatic looks.

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At a glance

About Velour Beauty

Free shipping from
$35 (US and Canada)
Main category
False eyelashes
Main assortment
Silk, faux vegan mink, self-adhesive, magnetic and cluster lashes
Product type
Reusable false lashes
Vegan options
Yes, including plant fibre and vegan mink styles
Ships to
US, Canada and UK (prices shown in GBP and USD)
Loyalty programme
Yes, includes referral programme
Target audience
Beginners and experienced lash wearers
Velour Beauty positions itself in the mid-to-premium segment of the false lash market, targeting both beginners and experienced lash wearers who want a comfortable, reusable alternative to professional lash services. The brand's philosophy centres on making lash application accessible and low-effort, reflected in product lines such as self-adhesive strips, pre-glued clusters, and magnetic lashes. Velour also emphasises ethical choices by offering vegan materials and plant fibre options across its collections. The assortment is notably wide, ranging from natural everyday styles to full glam looks, with a dedicated quiz tool to help shoppers find the right fit for their eye shape.
October 2026

Active promotions

Ready to use with your order at Velour Beauty.

Free standard shipping on orders above a set spend threshold for customers in the US and Canada.
To the shop
Bundle discount when purchasing lash kits that include lash clusters and a mini applicator together.
To the shop
Recent

Velour Beauty in the news

Recent updates and background about Velour Beauty, summarised in our own words.

Drug Store News

Velour Beauty featured among notable beauty launches of the week

Velour Beauty was included in a roundup of twelve beauty product launches considered noteworthy during a recent week. The overview was published by Drug Store News. No specific details about the featured product or collection are available based on the provided information.

Business Wire

Velour Beauty announces collaboration with makeup artist Spencer Hedges

Velour Beauty has announced a new collaboration with makeup artist and beauty influencer Spencer Hedges. Hedges is described as a widely recognized figure in the professional makeup industry. No further details about the collaboration or its products have been shared in the announcement.

Morningstar

Velour Beauty announces collaboration with makeup artist Spencer Hedges

Velour Beauty has launched a new collaboration with makeup artist and beauty influencer Spencer Hedges. The partnership marks one of the brand's named MUA collaborations. No further details about the specific products or collection are available at this time.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Velour Beauty

Answers to the most common questions, based on search behaviour and our own research.

Is Velour Beauty a reliable webshop?

Velour Beauty is an established false lash brand with a publicly visible reviews section, a loyalty programme and press coverage. The site offers a lash quiz, application guides and lash care information, which points to an invested customer experience.

Does Velour Beauty offer free shipping?

Yes, Velour Beauty offers free standard shipping on orders of $35 or more within the US and Canada.

Are Velour Beauty lashes reusable?

Yes, the lashes are marketed as reusable and are made from handmade silk or faux vegan mink materials. The site also provides lash care guidance to help customers get the most wear out of each pair.

What types of false lashes does Velour Beauty sell?

Velour Beauty sells a wide range of false lashes including self-adhesive strips, pre-glued clusters, magnetic lashes, plant fibre styles and classic band lashes. Styles range from natural and everyday to full glam.

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