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Velour Beauty is an online retailer specialising in handmade false eyelashes, including silk and faux vegan mink styles. The brand focuses on reusable, comfortable lashes designed for everyday wear as well as more dramatic looks.

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At a glance

About Velour Beauty

Free shipping from
$35 (US and Canada)
Main category
False eyelashes
Main assortment
Silk, faux vegan mink, self-adhesive, magnetic and cluster lashes
Product type
Reusable false lashes
Vegan options
Yes, including plant fibre and vegan mink styles
Ships to
US, Canada and UK (prices shown in GBP and USD)
Loyalty programme
Yes, includes referral programme
Target audience
Beginners and experienced lash wearers
Velour Beauty positions itself in the mid-to-premium segment of the false lash market, targeting both beginners and experienced lash wearers who want a comfortable, reusable alternative to professional lash services. The brand's philosophy centres on making lash application accessible and low-effort, reflected in product lines such as self-adhesive strips, pre-glued clusters, and magnetic lashes. Velour also emphasises ethical choices by offering vegan materials and plant fibre options across its collections. The assortment is notably wide, ranging from natural everyday styles to full glam looks, with a dedicated quiz tool to help shoppers find the right fit for their eye shape.
September 2026

Active promotions

Ready to use with your order at Velour Beauty.

Free standard shipping on orders above a set spend threshold for customers in the US and Canada.
To the shop
Bundle discount when purchasing lash kits that include lash clusters and a mini applicator together.
To the shop
Recent

Velour Beauty in the news

Recent updates and background about Velour Beauty, summarised in our own words.

glossy.co

Velour Beauty partners with MUA known for Sabrina Carpenter's lashes

Velour Beauty has collaborated with a celebrity makeup artist recognized for creating Sabrina Carpenter's signature lash looks. The partnership has resulted in the brand's first co-branded product release.

Beauty Independent

JuE Wong becomes CEO of Performance Beauty Group with lash market focus

JuE Wong has taken on the role of CEO at Performance Beauty Group, the parent company associated with Velour Beauty. Wong has indicated an ambition to strengthen the company's position within the lash category.

PR Newswire

Velour Beauty introduces V by Velour, a new accessible lash line

Velour Beauty has launched V by Velour, a masstige false lash collection aimed at a broader consumer audience. The new line expands the brand's product offering within the false lash category.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Velour Beauty

Answers to the most common questions, based on search behaviour and our own research.

Is Velour Beauty a reliable webshop?

Velour Beauty is an established false lash brand with a publicly visible reviews section, a loyalty programme and press coverage. The site offers a lash quiz, application guides and lash care information, which points to an invested customer experience.

Does Velour Beauty offer free shipping?

Yes, Velour Beauty offers free standard shipping on orders of $35 or more within the US and Canada.

Are Velour Beauty lashes reusable?

Yes, the lashes are marketed as reusable and are made from handmade silk or faux vegan mink materials. The site also provides lash care guidance to help customers get the most wear out of each pair.

What types of false lashes does Velour Beauty sell?

Velour Beauty sells a wide range of false lashes including self-adhesive strips, pre-glued clusters, magnetic lashes, plant fibre styles and classic band lashes. Styles range from natural and everyday to full glam.

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