Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Valued Opinions is a paid online survey platform operated by Dynata Global UK Limited, where members earn gift cards and vouchers in exchange for sharing their opinions on products, services and advertising. The platform has been active since 2004 and currently counts over 3 million members worldwide.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via VCM_Research Now
You write a review, we donate to a good cause on your behalf.
No donations have been made for VCM_Research Now yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About VCM_Research Now
Founded
2004
Members worldwide
Over 3 million
Reward type
Gift cards and vouchers
Reward brands
Amazon, John Lewis, M&S, Boots and more
Earnings per survey
Up to £6 per survey
Membership cost
Free to join
Data privacy
Independently certified
Country
United Kingdom
Valued Opinions operates in the market research space, connecting everyday consumers with brands that want honest feedback on their products and services. The platform targets adults in the UK who want to earn rewards in their spare time by completing surveys, reviewing ads or participating in diary studies. Rewards come in the form of gift cards and vouchers from well-known retailers such as Amazon, John Lewis, Marks and Spencer and Boots, rather than cash payments. The platform positions itself as a community-oriented service with an emphasis on data privacy, holding independent certification for its privacy and fair data use practices.
Active promotions
Ready to use with your order at VCM_Research Now.
Welcome bonus for new members: earn additional survey credits after completing your first three surveys upon registration.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Seasonal reward boost: redeem accumulated credits for higher-value gift cards during promotional periods at selected retail partners.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
VCM_Research Now in the news
Recent updates and background about VCM_Research Now, summarised in our own words.
Valued Opinions reaches 3 million members worldwide
The survey platform, which launched in 2004, has grown to a community of over 3 million members who share opinions on products, services and advertising campaigns. Members earn gift cards and vouchers from major retailers in return for their participation.
Valued Opinions increases maximum survey reward to £6
Valued Opinions now offers members up to £6 per completed survey, an increase from its previously advertised £5 ceiling. The rewards can be redeemed for vouchers at retailers including Amazon, John Lewis, Marks and Spencer and Boots.
Privacy certification distinguishes Valued Opinions from smaller survey panels
As a market research panel operated by Dynata Global UK Limited, Valued Opinions has obtained independent certification for its privacy and fair data use practices. The platform is also a member of both the Marketing Research Association and the Market Research Society.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about VCM_Research Now
Answers to the most common questions, based on search behaviour and our own research.
Is Valued Opinions a legitimate and trustworthy platform?
Valued Opinions is operated by Dynata Global UK Limited, a registered company that has been running since 2004. The platform holds independent certification for its privacy and fair data use practices and is a member of the Marketing Research Association and the Market Research Society.
How much can you earn with Valued Opinions?
Members can earn up to £6 for each survey they complete. Earnings are accumulated as credits that can be redeemed for gift cards and vouchers from retailers such as Amazon, John Lewis and Boots.
Can you get cash payouts from Valued Opinions?
Valued Opinions does not pay out in cash. Rewards are provided exclusively as gift cards and vouchers from a selection of well-known retail brands.
Is it free to join Valued Opinions?
Yes, registration is completely free. Members sign up by completing a registration form, activate their account, and then receive survey invitations directly to their inbox.
Your turn
Do you have experience with VCM_Research Now?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about VCM_Research Now
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
