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Valued Opinions is a paid online survey platform operated by Dynata Global UK Limited, where members earn gift cards and vouchers in exchange for sharing their opinions on products, services and advertising. The platform has been active since 2004 and currently counts over 3 million members worldwide.

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At a glance

About VCM_Research Now

Founded
2004
Members worldwide
Over 3 million
Reward type
Gift cards and vouchers
Reward brands
Amazon, John Lewis, M&S, Boots and more
Earnings per survey
Up to £6 per survey
Membership cost
Free to join
Data privacy
Independently certified
Country
United Kingdom
Valued Opinions operates in the market research space, connecting everyday consumers with brands that want honest feedback on their products and services. The platform targets adults in the UK who want to earn rewards in their spare time by completing surveys, reviewing ads or participating in diary studies. Rewards come in the form of gift cards and vouchers from well-known retailers such as Amazon, John Lewis, Marks and Spencer and Boots, rather than cash payments. The platform positions itself as a community-oriented service with an emphasis on data privacy, holding independent certification for its privacy and fair data use practices.
June 2026

Active promotions

Ready to use with your order at VCM_Research Now.

Welcome bonus for new members: earn additional survey credits after completing your first three surveys upon registration.
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Seasonal reward boost: redeem accumulated credits for higher-value gift cards during promotional periods at selected retail partners.
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Recent

VCM_Research Now in the news

Recent updates and background about VCM_Research Now, summarised in our own words.

VCM_Research Now

Valued Opinions reaches 3 million members worldwide

The survey platform, which launched in 2004, has grown to a community of over 3 million members who share opinions on products, services and advertising campaigns. Members earn gift cards and vouchers from major retailers in return for their participation.

VCM_Research Now

Valued Opinions increases maximum survey reward to £6

Valued Opinions now offers members up to £6 per completed survey, an increase from its previously advertised £5 ceiling. The rewards can be redeemed for vouchers at retailers including Amazon, John Lewis, Marks and Spencer and Boots.

VCM_Research Now

Privacy certification distinguishes Valued Opinions from smaller survey panels

As a market research panel operated by Dynata Global UK Limited, Valued Opinions has obtained independent certification for its privacy and fair data use practices. The platform is also a member of both the Marketing Research Association and the Market Research Society.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about VCM_Research Now

Answers to the most common questions, based on search behaviour and our own research.

Is Valued Opinions a legitimate and trustworthy platform?

Valued Opinions is operated by Dynata Global UK Limited, a registered company that has been running since 2004. The platform holds independent certification for its privacy and fair data use practices and is a member of the Marketing Research Association and the Market Research Society.

How much can you earn with Valued Opinions?

Members can earn up to £6 for each survey they complete. Earnings are accumulated as credits that can be redeemed for gift cards and vouchers from retailers such as Amazon, John Lewis and Boots.

Can you get cash payouts from Valued Opinions?

Valued Opinions does not pay out in cash. Rewards are provided exclusively as gift cards and vouchers from a selection of well-known retail brands.

Is it free to join Valued Opinions?

Yes, registration is completely free. Members sign up by completing a registration form, activate their account, and then receive survey invitations directly to their inbox.

Your turn

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250
cash per month
One winner from all review submitters, drawn on the 1st of the month.

Your review = real impact + chance to win €250

Guarantee: every review triggers one of these 5 real donations:

  1. 1 Upload a photo Of your order or the product
  2. 2 Give stars 1 to 5 per aspect
  3. 3 Trigger a donation Plus a chance at € 250 cash per month
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