Show how your product is used in everyday life.
Ask a customer for an honest product experience and a photo they took. Visitors can then see more than your product photography.
Underwear Expert is an online subscription-based retailer specialising in men's underwear, swimwear, and lifestyle products. The platform has collected over 160,000 five-star reviews from customers and is operated as an LGBTQIA+ owned business.
Your review = Donation to charity + chance on €250
Two minutes of your time. One donation to a good cause, plus a monthly cash raffle.
Photo reviews
Photos and experiences shared by contributors. Read below how we check submissions.
How reviews and confirmations work
We ask contributors to share a photo they took and their own experience. Reviews go through automated checks. Flagged reviews can be assessed manually. Approval is not a guarantee that a photo is unedited or free of AI generation.
- Email address confirmed means the link sent to that address was used. It does not prove a purchase or the identity of a person.
- Company management confirmed relates to access to this company page. A paid plan does not verify individual reviews.
- A review invitation does not independently prove a purchase. An order reference supplied by a company is not independent purchase verification either.
- Publishing a photo with a review does not automatically permit reuse in marketing. A subscription does not grant that permission either.
Is there a problem with a review or photo? Contact us with the page link and an explanation so we can examine it. [email protected]
Impact via Underwearexpert
You write a review, we donate to a good cause on your behalf.
No donations have been made for Underwearexpert yet, but every review sets one in motion right away.
For business owners
What could Image Review do for your business?
Let customers tell the story. Discover how reviews and customers’ own photos could work for your business.
An example for your business
Let your products become part of your customer’s story.
Collect product experiences with customers’ own photos. Photos with recorded permission can be exported for your website and organic social media, within that permission.
Bring customer experiences closer to the next order.
Display available reviews using a widget on your website. With the WooCommerce plugin, you can also show product reviews alongside the relevant product.
Show what your work means to your customers.
Let customers share their experience with your business. A relevant photo they took can help others understand the work you did.
Show your work through your customer’s eyes.
Ask for a relevant photo of the result alongside an experience. Reuse a photo only when permission is recorded and within the permitted use.
Show experiences where new customers discover you.
Use your company page for company reviews and display available reviews with a widget on your own website, for example alongside your services or contact page.
An illustration of how you could use Image Review. Your choices are not stored.
How it works
- Activate your company pageAdd your business or claim its existing page. Activate access after business verification.
- Ask your customer to share an experienceChoose a product and invite a customer to share an honest experience with their own photo.Ask a customer about their experience of your service and a relevant photo of the result.
- Show customer experiencesDisplay available reviews with a widget. Reuse customer photos when permission has been recorded.
The basic widget is also available on a free account. Product review requests, the WooCommerce product review tab and editing a company page require a paid plan or active trial. Photo reuse always requires appropriate permission.
About Underwearexpert
Business model
Subscription club with one-time purchases available
First box discount
30% off
Member savings
Up to 50% off retail
Add-on discount (members)
Up to 25% on one-time items
Waist sizes
28 to 42
Main categories
Underwear, swimwear, clothing, lifestyle, grooming, supplements
Founded
2011
Ownership
LGBTQIA+ owned
Underwear Expert positions itself in the mid-to-premium segment of men's underwear, catering primarily to men who are deliberate about fit, style, and comfort. The shop is built around a curated subscription model that allows members to preview and adjust their box before it ships, setting it apart from mystery-box competitors. Members can take a style quiz to set preferences for fit, style, and colour, and the sizing range covers waist sizes 28 to 42. Beyond underwear, the assortment includes swimwear, lifestyle products, grooming, supplements, and clothing, making it a broader lifestyle destination for its target audience.
Active promotions
Ready to use with your order at Underwearexpert.
30% off your first subscription box when you join the Underwear Club.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Members save up to 25% on one-time lifestyle and supplement add-ons when included in their next box.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Underwearexpert in the news
Recent updates and background about Underwearexpert, summarised in our own words.
Expert shares underwear tips to support male fertility
An expert has offered practical advice for men looking to improve their fertility, with underwear choices being one of the factors discussed. The guidance highlights how everyday clothing decisions may have an impact on reproductive health.
Visit Underwearexpert →Separatec launches summer underwear collection with new features
Underwear brand Separatec has introduced a new summer collection for men, incorporating its Dual Pouch design and quick-dry performance fabric. The release was announced through a press statement highlighting the functional aspects of the new range.
Visit Underwearexpert →Subscription box service helps build a wardrobe from the ground up
A style subscription box has been highlighted as a useful option for those looking to develop their wardrobe systematically. The service is positioned as a way to improve personal style starting with foundational clothing items such as underwear.
Visit Underwearexpert →Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Underwearexpert
Answers to the most common questions, based on search behaviour and our own research.
Is Underwear Expert a reliable webshop?
Underwear Expert has been operating since 2011 and has accumulated over 160,000 five-star reviews from customers. The shop offers a 100% satisfaction guarantee and allows members to cancel, pause, or skip their subscription at any time.
How does the Underwear Expert subscription work?
After completing a style quiz, members receive a curated box of underwear based on their fit, style, and colour preferences. Unlike mystery-box services, members can preview and adjust the contents before the box is dispatched.
Can I cancel my Underwear Expert subscription?
Yes, the subscription can be paused, changed, skipped, or cancelled at any time with no penalties. The company describes this as a no-strings-attached policy.
What brands does Underwear Expert carry?
The shop carries a wide range of men's underwear brands including Addicted, C-IN2, Jack Adams, Modus Vivendi, Parke & Ronen, Pump, and Rounderbum, among others. According to the site, it has carried men's underwear brands from across the globe since 2011.
Your turn
Do you have experience with Underwearexpert?
Help other consumers by sharing your experience, with a photo of what you actually received. It takes two minutes and you automatically join the monthly draw.
€250
cash per month
One winner from all review submitters, drawn on the 1st of the month.
Your review = real impact + chance to win €250
Guarantee: every review triggers one of these 5 real donations:
- 1 Upload a photo Of your order or the product
- 2 Give stars 1 to 5 per aspect
- 3 Trigger a donation Plus a chance at € 250 cash per month
Write a review
Share your photo review about Underwearexpert
A photo says more than a thousand words. Help other consumers with an honest experience and join the monthly draw for € 250 cash.
- Reviewing anonymously is fine, we only need your email
- No mandatory account, no registration
- Reviews appear after a check within 24 hours
- Monthly chance to win € 250 cash
