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Understatement is a Swedish underwear brand that designs bralettes, knickers, and swimwear with comfort as the central principle. The brand positions itself explicitly as underwear made by women for women, rejecting underwire, restrictive padding, and itchy tags.
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About Understatement
Founded in
Sweden
Headquarters
Stockholm, Sweden
Main categories
Bralettes, knickers, swimwear
Prices from
£35
Free shipping from
£100
Cup sizes available
A to F (select styles)
Customer service
Ships to
Worldwide, incl. Europe, Americas, Asia
Understatement operates in the mid-to-premium segment of the women's underwear market, with bralettes and briefs ranging from roughly £35 to £79. The brand's philosophy centres on comfort-first design: no underwire, no stiff padding, and carefully selected materials intended to feel as good as they look. Its typical customer is a woman who prioritises everyday comfort without sacrificing aesthetics, and the range caters to a variety of cup sizes, including an A to F cup range on select styles. Founded in Sweden and run by Managing Director Marie Stolt, the company ships internationally to dozens of countries across Europe, the Americas, Asia, and beyond.
Active promotions
Ready to use with your order at Understatement.
Seasonal sale event with discounts of up to 50% on selected bralettes, knickers, and swimwear styles.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
Understatement in the news
Recent updates and background about Understatement, summarised in our own words.
Understatement launches Summer Sale with up to 50% off
Understatement is currently running a Summer Sale offering discounts of up to 50% across selected bralettes, knickers, and swimwear styles. The sale includes both bestsellers and newer additions to the collection.
Swimwear range expanded with new styles and cuts
Understatement has added a range of new swimwear pieces to its catalogue, including balconette bikini tops, highwaist briefs, and ring bikini briefs. The swimwear collection follows the same comfort-first material philosophy as the brand's underwear line.
Support+ bra line now available in A to F cup sizes
The Mesh Support+ Bra and Lace Support+ Bra from Understatement are offered in an extended cup size range from A to F, broadening the brand's inclusive sizing offer. These styles are listed among the brand's bestsellers.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about Understatement
Answers to the most common questions, based on search behaviour and our own research.
Is Understatement a reliable webshop?
Understatement is a registered Swedish company (Understatement AB, company number 559186-2643) with a listed address in Stockholm and a named Managing Director. The webshop operates internationally and provides a dedicated customer service email address, a help centre, and published terms of service and refund policy.
When do I get free shipping from Understatement?
Understatement offers free shipping on orders above £100. Below that threshold, shipping costs apply depending on the destination country.
What is Understatement's return policy?
Understatement has a published refund policy and an order withdrawal option listed on their website. For the most current details on return windows and conditions, the brand recommends consulting their help centre or contacting customer service directly.
What sizes does Understatement offer?
Understatement offers a range of sizes across its collections, with select bra styles available in cup sizes A through F. The brand provides a Size Guide and a Bralette Guide on its website to help customers find the right fit.
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