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TurboTax is an online tax filing platform operated by Intuit Inc., designed to help individuals and self-employed people prepare and file their federal and state tax returns. The platform offers multiple filing paths, ranging from a fully guided do-it-yourself experience to live assistance from a certified tax expert.
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About TurboTax
Type of service
Online tax filing software
Free tier available
Yes, for simple Form 1040 returns
Expert assistance
Available on selected plans
Customer rating
4.7 out of 5 (191,430 reviews)
Filing options
DIY, Expert Assist, Expert Full Service
Document import
Photo upload or direct employer import
Parent company
Intuit Inc.
Target audience
Individual taxpayers and self-employed filers
TurboTax targets everyday consumers, from simple W-2 filers to freelancers and self-employed individuals, who want a structured and guided approach to tax filing without hiring a traditional accountant. The platform sits in the mid-to-premium segment for software-based tax services, with a free tier available for straightforward returns and paid tiers unlocking expert support and more complex tax situations. Its core philosophy centers on accuracy and accessibility, with built-in error checks, automatic import of tax documents from employers and financial institutions, and on-demand access to live tax professionals. Roughly 37 percent of filers qualify for the completely free filing option, making the entry point accessible for a significant portion of users.
Active promotions
Ready to use with your order at TurboTax.
Start filing for free with no upfront payment required, and only pay when you are ready to submit your return.
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First-time users can access expert tax assistance at a reduced rate when choosing an Expert Assist or Expert Full Service plan for the current tax year.
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TurboTax in the news
Recent updates and background about TurboTax, summarised in our own words.
Intuit named among affordable tech stocks with dividend potential
A financial analysis identified Intuit, the company behind TurboTax, as one of three technology stocks considered to be relatively affordable while also offering dividend payments. The stocks were highlighted for investors who may want exposure to the AI sector without paying premium valuations. Intuit's consistent product portfolio was noted as a factor in its appeal to this type of investor.
Goldman Sachs warns AI may significantly reduce TurboTax revenue
Investment bank Goldman Sachs has downgraded Intuit, the parent company of TurboTax, to a sell rating. Analysts at the firm suggest that the rise of artificial intelligence could substantially erode TurboTax's revenue by the year 2030.
Intuit uses AI to improve tax filing for consumers
During the most recent tax season, Intuit applied artificial intelligence and generative AI technologies to enhance the experience of filing taxes for a large number of consumers. The company integrated these tools into its TurboTax platform to make the process more accessible and efficient. This marks a notable step in Intuit's broader effort to bring AI into everyday financial tasks.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about TurboTax
Answers to the most common questions, based on search behaviour and our own research.
Is TurboTax a reliable tax filing service?
TurboTax is operated by Intuit Inc., a publicly listed company with a broad portfolio of financial software products. The platform is rated 4.7 out of 5 stars based on over 191,000 customer reviews and offers a 100% accuracy guarantee on filed returns.
Is TurboTax really free to use?
TurboTax offers a free filing option for simple Form 1040 returns, which the platform states covers approximately 37 percent of all filers. More complex tax situations, such as self-employment income or itemized deductions, require a paid plan.
Can I get help from a real tax expert with TurboTax?
Yes. TurboTax offers several plans with live expert support, including Expert Assist (guidance while you file) and Expert Full Service (where a certified tax professional handles the entire return on your behalf).
How does TurboTax handle my tax documents?
Users can snap a photo of their tax documents, upload files manually, or import data directly from an employer or financial institution. This is intended to reduce manual data entry and the risk of input errors.
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