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TurboTax is an online tax filing platform operated by Intuit Inc., designed to help individuals and self-employed people prepare and file their federal and state tax returns. The platform offers multiple filing paths, ranging from a fully guided do-it-yourself experience to live assistance from a certified tax expert.

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At a glance

About TurboTax

Type of service
Online tax filing software
Free tier available
Yes, for simple Form 1040 returns
Expert assistance
Available on selected plans
Customer rating
4.7 out of 5 (191,430 reviews)
Filing options
DIY, Expert Assist, Expert Full Service
Document import
Photo upload or direct employer import
Parent company
Intuit Inc.
Target audience
Individual taxpayers and self-employed filers
TurboTax targets everyday consumers, from simple W-2 filers to freelancers and self-employed individuals, who want a structured and guided approach to tax filing without hiring a traditional accountant. The platform sits in the mid-to-premium segment for software-based tax services, with a free tier available for straightforward returns and paid tiers unlocking expert support and more complex tax situations. Its core philosophy centers on accuracy and accessibility, with built-in error checks, automatic import of tax documents from employers and financial institutions, and on-demand access to live tax professionals. Roughly 37 percent of filers qualify for the completely free filing option, making the entry point accessible for a significant portion of users.
June 2026

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First-time users can access expert tax assistance at a reduced rate when choosing an Expert Assist or Expert Full Service plan for the current tax year.
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Recent

TurboTax in the news

Recent updates and background about TurboTax, summarised in our own words.

Yahoo Finance

Goldman Sachs warns AI may significantly reduce TurboTax revenue

Investment bank Goldman Sachs has downgraded Intuit, the parent company of TurboTax, to a sell rating. Analysts at the firm suggest that the rise of artificial intelligence could substantially erode TurboTax's revenue by the year 2030.

TurboTax

TurboTax publishes guide on so-called Trump Accounts for 2026

TurboTax has released an informational guide addressing a new type of savings or investment account referred to as Trump Accounts. The guide covers what these accounts are, how they relate to the 2026 tax year, and answers common enrollment questions.

inc.com

Intuit reduces workforce by 17 percent to invest in AI development

Intuit, the company behind TurboTax, has laid off approximately 17 percent of its employees. The company stated that the cost savings from these job cuts will be redirected toward expanding its artificial intelligence capabilities.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about TurboTax

Answers to the most common questions, based on search behaviour and our own research.

Is TurboTax a reliable tax filing service?

TurboTax is operated by Intuit Inc., a publicly listed company with a broad portfolio of financial software products. The platform is rated 4.7 out of 5 stars based on over 191,000 customer reviews and offers a 100% accuracy guarantee on filed returns.

Is TurboTax really free to use?

TurboTax offers a free filing option for simple Form 1040 returns, which the platform states covers approximately 37 percent of all filers. More complex tax situations, such as self-employment income or itemized deductions, require a paid plan.

Can I get help from a real tax expert with TurboTax?

Yes. TurboTax offers several plans with live expert support, including Expert Assist (guidance while you file) and Expert Full Service (where a certified tax professional handles the entire return on your behalf).

How does TurboTax handle my tax documents?

Users can snap a photo of their tax documents, upload files manually, or import data directly from an employer or financial institution. This is intended to reduce manual data entry and the risk of input errors.

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