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truLOCAL is a Canadian subscription-based meat delivery service that sources beef, chicken, seafood, and pork exclusively from local Canadian farms and fisheries. Customers across Ontario, Alberta, British Columbia, and Quebec can build their own box and receive it delivered to their door within 2 to 3 days.

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Impact via trulocal.ca

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At a glance

About trulocal.ca

Delivery time
2 to 3 days
Free shipping
On every order, no minimum
Service area
Ontario, Alberta, British Columbia, Quebec and rest of Canada
Main category
Meat and seafood delivery
Number of products
Over 350 locally sourced options
Subscription flexibility
Pause, skip or cancel anytime online
Packaging
Flash frozen and vacuum sealed, shipped in dry-ice coolers
Customers served
70,000+ Canadians
truLOCAL positions itself in the premium segment of the Canadian meat delivery market, targeting consumers who want to know where their food comes from and prefer to support domestic agriculture. The service operates on a subscription model but allows customers to pause, skip, or cancel at any time without needing to call customer support. With over 350 individually selectable products and no mandatory bulk purchases, the model is aimed at households that want flexibility alongside quality. The company emphasises traceability: every cut is sourced from named Canadian farms and fisheries, not merely packaged in Canada.
November 2026

Active promotions

Ready to use with your order at trulocal.ca.

Free cuts of steak, chicken, salmon, or ground beef added to the first box for new subscribers as part of a welcome promotion.
To the shop
Free shipping included on every order, with no minimum spend or subscription commitment required for value box purchases.
To the shop
Recent

trulocal.ca in the news

Recent updates and background about trulocal.ca, summarised in our own words.

University of Waterloo

University of Waterloo explores AI in entrepreneurship

The University of Waterloo published a piece examining the role of artificial intelligence in modern entrepreneurship. The content reflects on how AI tools may be shaping opportunities for business founders. Specific details from the piece are limited, but the topic centers on technology and its influence on starting and running businesses.

Retail Insider

Marc Lafleur shares entrepreneurial lessons with Retail Insider

Marc Lafleur, a Canadian entrepreneur, discussed insights gained from his business journey in a feature by Retail Insider. The conversation touched on experiences and practical takeaways from building a company. Specific advice or anecdotes from the piece are not detailed in the available information.

CBC

Marc Lafleur featured in CBC Dragon segment

CBC published a segment titled Full Circle Dragon featuring Marc Lafleur, the founder behind truLOCAL. The piece appears to revisit his experience with the Dragons' Den program and his subsequent path as an entrepreneur. Detailed content from the segment is not available beyond the title reference.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about trulocal.ca

Answers to the most common questions, based on search behaviour and our own research.

Is trulocal.ca a reliable place to order meat online?

truLOCAL states it has served over 70,000 Canadian customers. Customer testimonials on the site mention consistent product quality and strong customer service, and the company offers a satisfaction guarantee on all orders.

How fast does truLOCAL deliver and is shipping free?

truLOCAL delivers within 2 to 3 days of ordering. Shipping is free on every box regardless of order size, with no minimum purchase required.

Can I cancel or pause my truLOCAL subscription easily?

Yes. truLOCAL allows customers to pause, skip, or cancel their subscription at any time through their online account. No phone calls or additional steps are required.

Where does truLOCAL source its meat from?

All products are sourced exclusively from Canadian farms and fisheries. truLOCAL lists its partner farms by name on its website, and every cut in a box is raised in Canada rather than simply packaged there.

Your turn

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