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Trove Brands operates the Owala brand, which sells insulated water bottles, tumblers, travel mugs, bags, and accessories. The company positions itself around a straightforward idea: making it easier for people to stay hydrated so they can spend more time on the things they enjoy.

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At a glance

About Trove Brands

Main assortment
Water bottles, tumblers, travel mugs, bags, accessories
Key product line
FreeSip, FreeSip Twist, 40oz Tumbler, SmoothSip Slider
Customer service phone
(844) 942-1337 (toll-free)
Contact method
Phone and online contact form
Limited editions
Yes, via Colour Drop series (limited quantities)
Segment
Mid to premium consumer drinkware
Sizes available
Multiple, including 18 oz and 24 oz (FreeSip Twist)
Warranty
Warranty policy available on website
Owala targets everyday consumers who want functional, well-designed drinkware without the overengineered bulk of outdoor-expedition gear. The brand sits in the mid-to-premium consumer segment, competing on design and usability rather than price alone. Its flagship FreeSip line features a patented 2-in-1 lid that allows both sipping and drinking from the same bottle, which sets it apart from conventional insulated bottles. The philosophy behind the brand is that chronic dehydration is a design problem as much as a behaviour problem, and Owala attempts to solve it through products that are genuinely easy to use.
July 2026

Active promotions

Ready to use with your order at Trove Brands.

20% off sitewide discount on all Owala products, as advertised on the homepage
To the shop
Free shipping threshold promotion for orders above a minimum order value
To the shop
Recent

Trove Brands in the news

Recent updates and background about Trove Brands, summarised in our own words.

Fox 59

Owala FreeSip Twist water bottle gains popularity quickly

The Owala FreeSip Twist is attracting significant consumer attention and has been experiencing stock shortages. The bottle has gained widespread popularity in a short period of time.

Woman's World

Owala introduces Western themed collection at Target

Owala has released a new collection at Target featuring designs inspired by Western aesthetics, including paisley and cow print patterns. The line also includes decorative bottle accessories styled to resemble boots.

FOX8 WGHP

Viral claim about Owala bottles put to the test

A theory about Owala water bottles that spread widely online has been examined for its accuracy. The topic generated considerable discussion among consumers and on social media.

Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.

Frequently asked questions

What others ask about Trove Brands

Answers to the most common questions, based on search behaviour and our own research.

Is Owala by Trove Brands a reliable shop to buy from?

Owala is a registered brand under Trove Brands, LLC, an established consumer goods company with its own warranty and returns policy. The website provides customer support by phone and contact form, which are indicators of a structured operation.

What is the return policy at Owala?

Owala offers a returns process, details of which are available on the Returns page of their website. It is advisable to check the current return conditions before purchasing, as terms may vary by product.

Does Owala offer a warranty on its water bottles?

Yes, Owala lists a warranty policy on its website. Customers can find specifics on the Warranty page, which covers Owala branded drinkware.

How can I contact Owala customer service?

Owala can be reached toll-free by phone at (844) 942-1337 or through the online contact form on their website. Their FAQ section also covers common questions about products and orders.

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