Download the trivago app to receive price drop notifications and gain access to exclusive in-app deals on hotel bookings.
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trivago UK is a hotel price comparison platform that searches hundreds of booking sites simultaneously to help travellers find accommodation deals. The platform does not sell hotel rooms directly but redirects users to partner booking sites where the actual transaction takes place.
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About trivago UK
Service type
Hotel price comparison
Main category
Travel
Number of partners
100+ booking sites
App downloads
170 million+
App ratings
1 million+ five-star reviews
Headquarters
Düsseldorf, Germany
Cost to use
Free
Bookings handled by
Third-party hotel providers
trivago UK targets travellers who want to compare hotel prices across multiple booking platforms without visiting each site individually. The service operates across all price segments, from budget stays in Blackpool at an average of £97 per night to higher-end city options in Edinburgh averaging £363 per night. The platform is free to use and earns revenue through referrals to partner booking sites such as online travel agencies and hotel chains. trivago positions itself as a search and comparison tool rather than a travel agent, meaning the responsibility for the booking, including cancellation terms and pricing accuracy, lies with the hotel provider.
Active promotions
Ready to use with your order at trivago UK.
Sign in as a trivago member to unlock member-only pricing and additional benefits when comparing hotel rates.
Example promotion
This is an example of a promotion that could suit this business. It is not a guaranteed active offer or a working discount code. Check the website for current deals.
To the shop
trivago UK in the news
Recent updates and background about trivago UK, summarised in our own words.
trivago files antitrust damages claim against Google in Germany
trivago N.V. has initiated a legal claim for antitrust damages against Google in Germany. The case relates to competition law and is being pursued through the German courts. No further details about the scope or value of the claim are currently available.
Trivago reports 15% revenue growth and raises full-year outlook
Trivago posted 15% growth in its first quarter, marking its fifth consecutive quarter of double-digit expansion. Following these results, the company revised its financial guidance upward for the remainder of the year.
Trivago CEO discusses AI adoption and incremental improvement approach
Trivago's chief executive Johannes Thomas shared his views on the role of artificial intelligence in the company's operations, as well as his focus on loyalty and a philosophy of continuous small-scale improvements. The interview was published in Management Today.
Summaries by Image Review based on publicly available sources and our own editing. External links may contain affiliate links.
What others ask about trivago UK
Answers to the most common questions, based on search behaviour and our own research.
Is trivago UK a reliable platform for finding hotel deals?
trivago UK is a legitimate hotel price comparison service operated by trivago N.V., a company incorporated under Dutch law and registered with the Chamber of Commerce in Amsterdam. The platform compares prices from hundreds of booking sites, but the actual booking is handled by third-party hotel providers, so reliability of the booking itself depends on the partner site used.
Does trivago UK charge any fees to use?
No, trivago UK is free to use for consumers. The platform makes its revenue through referral fees paid by partner booking sites when a user clicks through to complete a reservation.
Who is responsible if something goes wrong with my hotel booking through trivago?
trivago UK is a comparison platform and does not handle bookings directly. All booking contracts, including cancellations and refunds, are the responsibility of the hotel provider or online travel agency where the booking was completed.
Can I book a hotel directly on trivago UK?
trivago UK does not process hotel bookings itself. After comparing prices on the platform, users are redirected to the relevant hotel provider or booking site to complete their reservation.
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